Based on YouTube’s most recent chart, which was released on May 5th and covered the period from April 26th to May 2nd, NewJeans (Minji, Hanni, Danielle, Haerin, Hyein) claimed the top spot in both the weekly popular music video and popular song categories in Korea with their song “Bubble Gum.”Furthermore, “Bubble Gum”also achieved 2nd and 5th rankings on YouTube’s global weekly popular music video and popular song charts, demonstrating their widespread popularity.
Despite not being officially released yet, the song provides a glimpse into NewJeans’ worldwide impact. “Bubble Gum”is one of the tracks featured on NewJeans’ upcoming double single “How Sweet”, which is scheduled to come out on May 24th. As with their previous releases, NewJeans has chosen to debut the full music video in order to connect with their audience solely through their music and artistic expression.
The music video for “Bubble Gum” showcases a poetic visual approach and organic storytelling, deviating from a purely performance-based concept. It holds a deeper significance as a music video that highlights NewJeans’ distinctive musical style, rather than relying on repetitive viewings to appreciate the choreography.
The music video for “Bubble Gum”evokes memories of carefree high school summers and is just as nostalgic and rejuvenating as the “Ditto”music video, also set in a high school. It successfully captures the emotional essence of summer and showcases the refreshing ocean scenery throughout.
The music video is brimming with lasting visuals, such as Minji, Hanni, Danielle, Haerin, and Hyein continuously blowing bubble gum, leaving a striking impression. The ongoing use of bubble gum and soap bubbles creates a graceful atmosphere, and scenes showcasing innocence are plentiful. The urge to preserve NewJeans’ youthful vibe remains prevalent. Additionally, the four-leaf clover, a symbol that has been consistently featured in NewJeans’ endeavors, also makes an appearance.
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