Former CLG CEO and veteran Twitch streamer Devin Nash is encouraging content creators to promote positivity and steer clear of contentious issues in light of the backlash surrounding Asmongold.
On October 14, 2024, the well-known Twitch personality Asmongold faced criticism after making provocative remarks about the ongoing situation in Palestine.
In a controversial statement, Asmongold mentioned that he wouldn’t “cry a river”for the casualties in Palestine, asserting that those affected came from a “lesser culture”that contradicts Western values.
Shortly after receiving backlash, he issued an apology and on October 16, declared his intention to step down from his leadership roles at OTK, Starforge, and Mad Mushroom—all businesses he co-founded or co-owns.
Asmongold is temporarily banned from Twitch for 14 days following his remarks about the conflict in Palestine.
The incident ignited a viral discussion online, drawing reactions from various creators. On October 17, Devin Nash, a longtime Twitch streamer and CMO of Novo.TV, shared his thoughts on the current landscape of live streaming and the considerable impact creators wield over their audiences.
Through an extensive post on Twitter/X, Nash highlighted that influencers have evolved from mere content creators into significant stakeholders who have substantial business investments.
This shift has led to creators facing more rigorous consequences for their actions, as they are now expected to meet elevated standards.
“Once you start employing others, are responsible to advertisers, and have equity in the economy, your accountability shifts,” Nash elaborated. “This new standard is a collective understanding that, as stakeholders moving forward, we have a moral obligation to act responsibly towards others.”
“The growing severity of the repercussions you’re witnessing reflects this change in responsibility,” he continued. “Content creators are becoming part-owners of actual companies, leading to higher expectations of value provision.”
Livestreaming has a strange way of turning people into demagogues and monsters, and it’s something I’ve thought about a long time. Streamers are incentivized to push further and further away from their expertise because a broader audience demands coverage of topical issues…
— Devin (@DevinNash) October 17, 2024
Ultimately, he called on creators to resist the public’s constant demand for “hot takes”and sensationalized drama, advocating for more influencers who recognize their significant power to impact the world positively or negatively and choose to promote positive change instead.
The feedback on Nash’s message has been largely supportive, with many users echoing the sentiment that creators should aim to leave a “positive” mark on society.
In alignment with this philosophy, Asmongold is planning a similar shift, expressing his desire to focus more on “having fun” in his upcoming streams rather than engaging in negativity or deriding individuals.
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