After facing accusations of restricting NewJeans’ “How Sweet”music video based on age, HYBE was met with a wave of online discussions. Netizens voiced their concerns and frustrations, highlighting that the alleged restrictions placed on the video by HYBE had affected its viewership and reach in 14 different countries. This sparked questions about the company’s intentions and level of support for the group.
Despite the accusations, HYBE has released a statement refuting any involvement in the alleged age-restriction of the music video. The company made it clear that they do not enforce age restrictions when posting music videos, as this responsibility lies with independent platforms such as YouTube.
As stated by HYBE to Ilgan Sports, according to their statement on https://m.entertain.naver.com/article/241/0003353149, they stated that…
“HYBE does not put an age restriction when uploading music videos. YouTube makes that distinction on its own.”
Despite HYBE’s denial, netizens had varying responses with some condemning the company for purportedly using underhanded tactics against NewJeans. Opinions ranged from disillusionment over HYBE’s behavior to demands for openness and impartiality in artist promotions.
- “NewJeans need to leave HYBE… HYBE put restrictions for the group’s single in 14 countries and put age restrictions so that the video couldn’t get many views, lol.”
- “I really hate Bang Si Hyuk, ㅠㅠ. I hope NewJeans and Min Hee Jin are together forever.”
- “HYBE is resorting to tactics this low to stop NewJeans. I think Bang Si Hyuk is the greatest threat to K-Pop.”
Despite having denied any involvement in the restrictions, HYBE has made a commitment to further investigate the situation. They have announced that they will be contacting YouTube in order to gain a better understanding of the reasons behind the music video’s limitations and to request clarification.
HYBE’s statement included, “We will ask YouTube for an explanation of whether the video was restricted and for what reason.”
Shortly after the debut of their single “How Sweet”, accusations of plagiarism surfaced, putting a damper on the highly anticipated album release of NewJeans.
A controversy was sparked when a video comparing their song to others was released, as some fans speculated that HYBE may have played a role in sabotaging the comeback. Doubts about the validity of these claims were expressed on social media, with some questioning the motives behind the video’s publication.
Despite some fans defending NewJeans, there were also concerns expressed about the potential damage to the group’s reputation. The YouTube account “tearnot,”which solely targeted NewJeans and raised suspicion due to its questionable nature, was a topic of raised eyebrows.
As the events of the drama continued to unravel, fans began to speculate about potential links between the account name and a different K-pop group, further heightening the mystery surrounding the situation.
View the complete music video for NewJeans’ “How Sweet”.
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