On September 11th, the members of NewJeans issued a significant warning to ADOR’s parent company, HYBE, regarding the dismissal of former ADOR CEO Min during a surprise live broadcast. Following the public conflict between former CEO Min and HYBE that emerged in April, this marks the first occasion that NewJeans has openly addressed the issue. In contrast to their previous references to former CEO Min, this time they explicitly named HYBE and called for Min’s reinstatement as CEO of ADOR.
There are varied opinions regarding this live broadcast. Some argue that it’s unwise for such young artists to publicly express their stance, while others assert that they have the right to demand better treatment as artists under HYBE.
This incident underscores the broadcast’s controversial nature. Even though NewJeans is currently one of the top girl groups in the global K-pop scene, it is certainly unusual for a relatively young group to directly confront their company’s internal discord. Consequently, understanding the circumstances and the members’ messages is essential.
Was there any manipulation by Min?
The members clarified that they initiated the live broadcast voluntarily. They stated that both HYBE and ADOR’s staff were unaware of their plans and emphasized that Min did not intervene in the process. Nevertheless, as the video contained well-prepared content aimed at criticizing HYBE and praising Min, many viewers are questioning whether Min had any involvement.
At the conclusion of the video, the members firmly warned HYBE about the potential consequences of their actions and reiterated their demand for Min Hee-jin to be reinstated as CEO of ADOR.
What is your opinion on this situation?
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