The K-pop fandom is currently buzzing with controversies surrounding allegations that HYBE took advantage of the dating rumors involving BTS’s V and BLACKPINK’s Jennie for strategic purposes, particularly in manipulating the public imagery of their artists. Recently leaked internal documents have brought to light concerning insights regarding how the agency allegedly handled these rumors and V’s public relationships.
In reaction to this, fans have begun scrutinizing the responses from both HYBE and YG Entertainment once the dating speculations emerged.
On May 23rd, rumors about a possible romance between BLACKPINK’s Jennie and BTS’s V ignited across various online platforms. These speculations originated from several photographs purportedly showing V and Jennie together in Jeju. However, devoted fans from both BLACKPINK and BTS quickly highlighted inconsistencies that indicated the images might have undergone editing.
According to the fanbase, what was essential at that moment was an official statement from both YG and HYBE, yet surprisingly, both agencies chose to remain silent. Consequently, various news outlets began publishing articles that included the two idols, often embellishing the content with heart emojis to imply a romantic link.
This narrative was poised to persist until YG and HYBE disclosed their official positions, according to fans. Nonetheless, no response or confirmation was provided by either agency.
In light of this, some netizens began to question the implications of this silence, leading to various conspiracy theories and speculations. Some believe that both companies might be leveraging the buzz from the dating news to boost attention towards the upcoming releases of BTS and BLACKPINK—BTS is set to return on June 10th, while BLACKPINK is anticipated to make a comeback this summer.
Additionally, the fallout from this incident didn’t solely involve V and Jennie; BIGBANG’s G-Dragon, who was previously linked with Jennie, also became a topic of discussion. Even ordinary images of G-Dragon were transformed into articles bearing headlines like “G-Dragon’s slim physique, heartbroken post-breakup with BLACKPINK’s Jennie.”
Many netizens argued that the simultaneous involvement of these three prominent figures in a single rumor couldn’t just be mere coincidence, suggesting that the dating news could be a strategic media play.
As a result, numerous netizens speculated that the ongoing dating rumors represented a collaborative tactic by HYBE and YG to amplify interest in BTS and BLACKPINK ahead of their respective comebacks while simultaneously diverting attention from the ongoing controversies surrounding Kim Garam. For many, this explanation convincingly accounts for the silence from both agencies.
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