YouTuber and board-certified family medicine physician Doctor Mike has weighed in on the heated debate surrounding Lunchly, defending creators MrBeast, Logan Paul, and KSI by labeling much of the backlash as “unfair.”
In September 2024, internet sensations KSI, Logan Paul, and MrBeast launched a new lunch product called Lunchly, aiming to provide a competitor to the well-known Lunchables. These lunch packs are specifically marketed towards children and claim to be a ‘healthier’ alternative, featuring both a Feastables bar and a bottle of Prime Hydration.
Despite these claims, the reception to the influencers’ product has been overwhelmingly negative. The trio faced criticism from viewers and other content creators alike, including DanDTM, who condemned the YouTubers for “selling junk to kids who don’t know better than to trust the people who are selling it to them.”
However, Doctor Mike has shared his perspective on the matter. While he acknowledges that there are issues with Lunchly’s marketing, he believes that the criticism directed toward Logan, KSI, and Jimmy is largely unwarranted.
“It’s evident that Lunchly, like Lunchables, misses the mark too often to be considered genuinely healthier,” Dr. Mike stated. “That being said, I feel many criticisms aimed at Logan, KSI, and MrBeast are unfair.”
“Criticizing them for attempting to create a successful influencer product isn’t inherently problematic,” he explained. “However, if a company truly wants to develop a healthier lunch kit for children, they should at least meet USDA standards as a starting point; otherwise, we’re merely perpetuating the issue.”
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According to Doctor Mike, a single Lunchly pack does not provide enough calories for an average child, indicating that a child would need to consume 2.7 packs to achieve the USDA recommended caloric intake for a child’s lunch.
For example, Lunchly’s Turkey Stack ‘Ems contains only 230 calories per pack. If a child were to eat nearly three packs, they would finally reach the recommended calorie amount, but they would also exceed the suggested Sodium intake at 1300mg.
In response to the criticism, Logan Paul, KSI, and MrBeast have defended their product, with Paul recently explaining why Lunchly lacks healthier items like apples, celery sticks, or carrots. He stated, “I want, and always have wanted, a fun lunch. I grew up on Lunchables, and I wouldn’t sell something I don’t eat myself. Personally, I wouldn’t enjoy a lunch comprised of carrot, celery, and apple slices.”
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