In a recent legal twist, Kai Cenat has found himself among the list of content creators involved in Drake’s latest lawsuit, which targets Kendrick Lamar. The Canadian rapper insists that Cenat’s reaction to Kendrick’s track “Not Like Us” was “whitelisted” for profit motives.
The rap feud between Drake and Kendrick Lamar made significant waves across social media in 2024, sparking a series of personal diss tracks that captured the public’s attention. This intense rivalry culminated when Kendrick released the track “Not Like Us,” leaving Drake to remain silent, thereby signaling a perceived victory for Lamar.
Fast forward to January 15, 2025, and Drake is now pursuing a different type of battle—in the courtroom. He has initiated legal proceedings against Universal Music Group (UMG), which represents both artists. The lawsuit alleges that UMG played a role in promoting “Not Like Us,” despite the song containing serious and false allegations of pedophilia.
Additionally, the 81-page lawsuit asserts that UMG manipulated the song’s popularity by enabling reaction videos from various influencers, including Kai Cenat.
Drake’s lawsuit claims UMG allowed creators like Kai Cenat to monetize reactions to “Not Like Us”without enforcing copyright. He argues this decision spread defamatory content and made profit at the cost of his safety pic.twitter.com/SHqxXxs91C
— dexerto (@dexerto) January 15, 2025
Drake’s Legal Target: Content Creators and UMG
The lawsuit explicitly mentions several influencers, such as Zias, NoLifeShaq, and RDC Gaming, claiming that they profited from their reaction videos without fear of copyright infringement.
The designation of ‘whitelisting’ implies that UMG’s non-enforcement of copyright enabled these creators to freely share and monetize content featuring the purportedly defamatory remarks. This situation led to increased virality of the song while benefiting UMG financially.
Drake’s legal documents articulate that “These content creators could not have legally republished the Defamatory Material in full or profited from their reaction videos without UMG first whitelisting the recording.”
Moreover, Drake’s team alleges that UMG provided direct financial incentives to influencers on platforms like Instagram and X (formerly Twitter) to amplify this content and reach broader audiences.
Interestingly, Kendrick Lamar is not personally implicated in this lawsuit, with the case explicitly stating that “The lawsuit is not about the artist who created ‘Not Like Us.’” Instead, it focuses on UMG’s decisions regarding publishing, promoting, and profiting from allegations that were known to be false and harmful.
Drake’s legal representatives contend, “UMG did so because it understood that the Recording’s inflammatory and shocking allegations were a gold mine.” They are seeking unspecified damages for the harm caused by these actions.
In response to the lawsuit, UMG issued a statement dismissing the claims as “untrue” and “illogical.” They emphasized the substantial investments made in Drake’s music, arguing that he seeks to leverage the legal system to stifle artistic expression while concurrently attempting to extract damages from the label.
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