Dunkin’ is excited to announce its latest collaboration with pop star Sabrina Carpenter, introducing a specialty drink that aligns with her musical flair. This partnership adds to Dunkin’s rich history of teaming up with prominent figures from various realms including music, film, and digital platforms.
Since making waves with TikTok star Charli D’Amelio back in 2019, Dunkin’ has expanded its collaborations to include artists like Ice Spice, country music sensation Jelly Roll, and even the iconic animated series Shrek. Their approach has successfully garnered attention and excitement across diverse audiences.
Introducing the Brown Sugar Shakin’ Espresso
On December 30, Dunkin’ revealed the enticing details of their new drink, the Brown Sugar Shakin’ Espresso, inspired directly by Carpenter’s hit track “Espresso.” This beverage is a refreshing iced espresso that combines the sweetness of brown sugar with the creaminess of oat milk, shaken to create a frothy delight.
What’s not to love?Introducing Sabrina’s Brown Sugar Shakin’ Espresso. Coming 12.31! pic.twitter.com/706xf9lROe
— Dunkin’ (@dunkindonuts) December 30, 2024
This new espresso creation will be widely accessible at Dunkin’ locations across the United States starting December 31, though the company has not disclosed its pricing details as of yet.
Limited-Edition Espresso Shaker for Home Brewing
In addition to the Brown Sugar Shakin’ Espresso, fans can enjoy the opportunity to craft their own shaken beverages at home with a limited-edition espresso shaker. Priced at $19.99, this shaker will be available for purchase on Dunkin’s website starting December 31.
A New $5 Meal Deal
Sabrina Carpenter’s drink isn’t the only new offering from Dunkin’ as the year comes to a close. The company has also launched a value-packed $5 meal deal that includes a choice between two “Wake-up Wraps” and a hot or iced coffee.
Customers can select from a range of wrap options including bacon, sausage, turkey sausage, or a meatless version containing just egg and cheese, all wrapped in a soft flour tortilla. This strategy is part of a growing trend in the fast-food industry toward budget-friendly meal options.
Dunkin’ is not alone in this initiative; major competitors like McDonald’s, Burger King, and KFC have also rolled out similar $5 meal promotions recently, showcasing a shift toward offering affordable meals to attract cost-conscious customers.
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