The Rock’s Latest Film, Red One, Faces Stiff Box Office Competition
Dwayne Johnson’s upcoming holiday movie, Red One, is straining to gain traction at the box office, leading many to predict it may rival Borderlands for the title of 2024’s biggest box office disappointment.
Borderlands: From Anticipation to Disappointment
The Borderlands film was highly anticipated, especially due to its multiple delays. However, the film ultimately fell short of expectations, earning widespread criticism for its departure from the beloved source material and is now being labeled by fans as the “worst movie of the year.”
With a total haul of only $33 million against a hefty budget of approximately $115 million, its cinematic journey was regrettably brief. Despite the disappointing performance, this may not firmly secure its position as the year’s worst flop.
Red One’s Troubling Projections
Red One, scheduled for release during the 2024 Christmas season, features an impressive cast that includes Chris Evans, J.K. Simmons, and Lucy Liu. Initially conceived to launch what could become a new Christmas franchise, early box office tracking suggests that the film might only gross between $25 million and $40 million during its opening weekend.
This projection, while somewhat competitive with Borderlands’ overall earnings, underscores a grim reality when considering the film’s production budget, which exceeds $250 million. Additional marketing expenses further heighten the financial stakes, leading to potential losses in excess of hundreds of millions if momentum does not build in the following week.
Current Box Office Performance
The current data reflects Red One screening in over 4,032 theaters across North America, and despite being shown in a total of 25,195 screens worldwide, the film has only generated approximately $28 million to date, indicating a worrying trend for its future performance.
Critical Reception and Future Outlook
With a meager Rotten Tomatoes score of just 37%, Red One faces substantial challenges moving forward, including the impending transition to streaming platforms as a potential avenue for salvaging its initial investment, likely coinciding with the holiday season.
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