Evidence Revealed: HYBE Accused of Stealing NewJeans’ Louis Vuitton Deal for LE SSERAFIM

A topic titled “Opinions on the HYBE-ADOR Louis Vuitton ambassador deal”was posted on the Korean forum theqoo on June 3. Within a few hours, it gained over 47,000 views and 500 comments.

The excerpt attached from a court document discusses the ongoing conflict between HYBE and ADOR over a Louis Vuitton ambassador deal. It reveals that HYBE went behind NewJeans’ back and negotiated a new contract for LE SSERAFIM with an overseas luxury brand, even though that brand was already in negotiations with NewJeans. This created a conflict of interest between HYBE and NewJeans.

The HYBE branding team was accused of deceiving both ADOR and the Louis Vuitton agency in order to appoint LE SSERAFIM as the ambassador. However, ADOR uncovered this deceit and contacted the agency to address the issue. They also filed a complaint against HYBE, prompting the company to acknowledge their mistake and provide ADOR with 3 months’ worth of commission.

Despite ADOR and Louis Vuitton conducting a fact-check of their contract, HYBE accused ADOR of “leaking internal documents”and subsequently took the matter to court.

After coming across this court document excerpt, both netizens and fans express their shock and leave scathing comments directed towards HYBE. Here are a few examples of the comments made by netizens:

So everything Min Hee-jin said turns out to be true?
HYBE is seriously going too far…
They really tried to steal a contract meant for NewJeans to LE SSERAFIM. Dirty play all the way
HYBE never failed to exceed my expectations when it comes to scumminess
Wow, HYBE specializes in stabbing people in the back

Despite the court’s rejection of HYBE’s claims that ADOR leaked internal documents, some individuals have contended that this does not necessarily prove ADOR’s claim of HYBE stealing the contract to be true. Therefore, the aforementioned situation remains a matter of speculation rather than confirmed fact.

Theqoo is the source of the following information provided in this post.