Baekhyun’s message sent on June 17, 2024, through the fan communication app Bubble has sparked backlash during his legal dispute with SM Entertainment. The intended audience, EXO-Ls (also known as Eri), were taken aback by the timing and implications of the message.
The dispute arose when a thread titled “Baekhyun’s Bubble message from yesterday”appeared on the popular Korean forum theqoo. In a matter of hours, it garnered over 67,000 views and 400 comments, demonstrating the high level of public interest and discussion.
Baekhyun conveyed sincere emotions to his fans in the message, stating:
“To Eri, who gave me unconditional love in a world without unconditionality, I hope that today is a little better than yesterday. I just miss you a lot.”While seemingly innocuous, the use of “Eri”as a term of endearment traditionally reserved for EXO-Ls has sparked criticism amidst the legal turmoil involving SM Entertainment.
Amidst a legal dispute with fellow EXO members Xiumin and Chen, Baekhyun’s reference to EXO’s fandom name has been interpreted by some netizens as lacking sensitivity and displaying hypocrisy.
Some critics claim that utilizing the fandom’s name amid disputes with the management agency could be viewed as taking advantage of fan loyalty during a tumultuous time for personal gain.
Some netizens have expressed their discontent with swift and varied reactions online:
- “Wow, the timing couldn’t be worse. It feels like he’s playing on fans’ emotions.”
- “Using ‘Eri’ when there’s a legal battle over EXO’s future? Not a good move.”
- “This just shows how tangled up everything is. You can’t separate personal feelings from professional disputes.”
Some have raised concerns about the relevance of mentioning EXO’s fandom name during the ongoing legal disputes, suggesting a discrepancy between Baekhyun’s public statement and the current difficulties the group is facing.
Despite Baekhyun’s message being meant as a token of appreciation towards his devoted fans, it has unintentionally exacerbated the existing rift in public opinion towards his involvement in the legal dispute with SM Entertainment.
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