On May 16, it was announced that music production company ONE HUNDRED has acquired Baekhyun’s self-established agency, INB100, which belongs to EXO member Baekhyun.
The purchase has sparked debates among supporters and online users, especially because of the recent legal conflicts between Baekhyun, Xiumin, and Chen and their previous company, SM Entertainment.
ONE HUNDRED, which was co-founded by rapper and producer MC Mong, serves as the parent company for the entertainment agency Big Planet Made.
Taemin, another artist who was previously signed to SM Entertainment, is notably from Big Planet Made.
INB100, founded by EXO Baekhyun will join as a subsidiary under ONE HUNDRED which currently houses both BPM Entertainment (Big Planet Made) and Million Market also as subsidiary labelsINB100 is home to EXO members Baekhyun, Chen, and Xiuminhttps://t.co/DlYkguaYJS
— 파룬 (@balloon_wanted) May 16, 2024
The acquisition news has only added fuel to the ongoing rumors and suspicions surrounding Baekhyun’s motives and actions.
how im supposed to feel about this????? 😫😫😫😫😫😫
— 🍓 (@jetaimeebbh) May 16, 2024
Earlier this year, Baekhyun, Xiumin, and Chen, who are part of the K-pop group EXO, made allegations against their agency SM Entertainment for enforcing “slave contracts.”They also took legal action against the agency.
“He directly brought up issues in the contracts signed up until now and requested amendments to unfavorable terms for the members. In the end, SM had to fully accept this…””Thanks to Baekhyun’s intervention, SM Entertainment’s contracts have been revised for all artists under… pic.twitter.com/LaezNz55jw
— US EXO-L UNION (@USEXOLUNION) October 24, 2023
During this time, there were accusations that Big Planet Made had been trying to recruit the three members and had initiated the lawsuit against SM Entertainment.
Despite previous accusations, Big Planet Made had denied any wrongdoing and clarified that MC Mong had only met with the EXO members for personal reasons.
hmmm should’ve stayed independent for awhile imo (unless they were never really independent cause it’s really looking like it) https://t.co/bs76zoOJWK
— Lina (@jangdaehyeonie) May 16, 2024
There is growing skepticism among netizens about the credibility of Baekhyun and the other EXO members, as some speculate that their dispute with SM Entertainment may have been swayed by their ties to Big Planet Made.
This doubt is evident through the many comments found on social media platforms, in which users have shared their uncertainties and feelings of frustration.
bc weirdly enough why was the 100 in their name…
— Lina (@jangdaehyeonie) May 16, 2024
One commenter stated, “Were they denying their connections while feuding with SM? The truth has finally surfaced.”Another user expressed, “Baekhyun has been lying this whole time… How shameful.”Several individuals also accused Baekhyun of betraying SM Entertainment, with one person declaring, “As expected, Baekhyun has betrayed SM.”
The dispute highlights the intricate and frequently contentious connections between K-pop idols and their management agencies.
Hahaha 🤣Baekhyun’s INB100 is an independent label with association with “One hundred”to break into the global Kpop market specially in the USA.Pann admin can’t even read 😭 https://t.co/HM7PkR63zU pic.twitter.com/fC0TcFL2CD
— INB100💎CEO Baekhyun (@Candyy_Baekhyun) May 16, 2024
Despite the steadfast support of certain fans towards Baekhyun and his colleagues, there are those who have become disenchanted with the recent developments and are skeptical of the validity of their actions, while remaining loyal to SM Entertainment.
the thing is one hundred isn’t going to takeover INB100 management, rather than that it’s more like strategic partnership to help a baby company to grow while providing high quality content and production..anyway, always trust and support CEO Baekhyun❤️ pic.twitter.com/Yd1ZaZqygg
— ✴︎ (@baekcentric) May 16, 2024
The uncertainty of the situation leaves Baekhyun’s reputation and future endeavors in question.
No darling… Baekhyun’s INB100 is still an independent company who’s target is to break in the global market specially in USA with joint venture with one hundred.You didn’t read the article… did you? https://t.co/g3fVwoZlh0 pic.twitter.com/kgbQxazamf
— INB100💎CEO Baekhyun (@Candyy_Baekhyun) May 16, 2024
Neither INB100 nor ONE HUNDRED have issued official statements addressing the backlash.
The K-pop community is keeping a close watch, eagerly anticipating the unfolding of events in this ongoing saga.
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