Experts in public relations cautioned MrBeast about the potential consequences of hiring a celebrity lawyer in response to the multiple allegations made against him.
Despite being the most-subscribed creator on the platform, the YouTube star’s reputation as an internet superstar has been threatened by a growing number of controversies and allegations.
Despite facing accusations against his co-stars, criticisms about his company culture, and allegations of health and safety issues on set, Jimmy ‘MrBeast’ Donaldson has been enduring the heat.
In response, MrBeast decided to retain the same attorney who has previously represented high-profile figures such as Elon Musk, Megan Thee Stallion, and Alec Baldwin. However, experts in public relations caution that this decision could potentially exacerbate MrBeast’s downfall.
PR experts have warned MrBeast might be acting emotionally rather than logically.
After allegations that his collaborator and close friend, Ava Kris Tyson, had engaged in inappropriate interactions with minors online, MrBeast found himself in a difficult situation. Unfortunately, the situation has only worsened for the YouTuber since then.
In a YouTube video, a former employee and fellow creator known as ‘DogPack404’ accused MrBeast of fabricating giveaways and staging content. In a subsequent video, he claimed that MrBeast had intentionally hired a “registered sex offender.”
MrBeast’s reaction was to enlist the help of his $2,000-per-hour attorney, Alex Spiro, who promptly sent a cease and desist letter to DogPack404. However, according to UK publicist Haddy Folivi, this approach may have been the “worst”possible response. In an interview with Business Insider, Folivi stated that MrBeast is currently facing a difficult situation and this legal action may not be the solution he needs. The backlash he has received and the crisis he is facing cannot simply be resolved through legal means.
Despite MrBeast’s decision to hire legal representation, Folivi claimed that his intentions were not to take responsibility for his actions, but rather to try and resolve the issue and avoid consequences. However, according to Folivi, this strategy would not be successful.
Laura Perkes, the founder of PR with Perkes, echoed this sentiment and asserted that MrBeast was deflecting and shifting blame onto others by preventing them from sharing their perspective on the events.
According to international PR expert Kellie Whitehead, MrBeast’s decision to hire Spiro is indicative of his solid position among the super wealthy and influential. She also predicts that fans can anticipate a costly silence going forward.
“According to Whitehead, this approach will not repair your reputation. It simply involves paying to engage in legal battles.”
All three experts were in unanimous agreement that this decision would not benefit MrBeast in any way, as they believed that “fighting fire with fire”and “lack of trust leads to nothing”would not help his relationship with his followers.
Perkes emphasized the importance of influencers having a strong fan base. Without their fans, they would not be considered influencers and their brand and products would lose their appeal to potential buyers.
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