Experts warn how Ava Kris Tyson scandal could be “financially catastrophic” for MrBeast

Experts in social media and PR have cautioned about the potential financial consequences for MrBeast due to the allegations made against Ava Kris Tyson.

Despite facing occasional attempts to “cancel”his online empire, Jimmy ‘MrBeast’ Donaldson has managed to maintain his popularity since going viral on YouTube in 2017.

Moreover, the philanthropist has consistently expanded their reach, exceeding all previous measures of accomplishment and currently reigning as the most prominent YouTube sensation with more than 300 million subscribers solely on the video platform.

Nevertheless, experts believe that the accusations against his longtime colleague and friend could potentially result in MrBeast facing greater consequences than any previous challenges he has faced as an internet celebrity.

MrBeast celebrating 300M on YouTube — Instagram: mrbeast

Several of MrBeast’s colleagues are long-term friends who have helped build the brand.

The accusations against Tyson emerged in late July 2024, as she was accused of grooming a young fan, LavaGS, and engaging in inappropriate relationships with minors. In response, Tyson addressed the allegations and announced her departure from MrBeast’s team.

Despite launching a third-party investigation and expressing his disgust at Tyson’s unacceptable behavior, MrBeast remains under intense scrutiny as mounting evidence against Tyson continues to surface. The release of over 500,000 leaked messages from a Discord channel has only added to the backlash against the YouTube star.

According to social media consultant Katya Varbanova, speaking with the Daily Mail, the accusations against MrBeast could have damaging short-term effects on his finances, but are unlikely to have a long-term impact on his brand.

According to Varbanova, history has proven that accusations can greatly impact personal reputations. This remains true even when the allegations are directed at a colleague or acquaintance.

According to PR expert Mark Borkowski, the situation was deemed “complex”due to the inclusion of MrBeast’s childhood friends, including Tyson, in his brand.

As millions of people were left speculating on the internet, Borkowski emphasized the urgency of a swift and engaged response from MrBeast. He warned, “The longer this goes unanswered, the more conspiracy theories will arise and the more intense this situation will become.”