Explaining the Viral ‘Beetlejuice Lips’ Trend on TikTok

TikTok’s ‘Beetlejuice lips’ makeup trend is taking the app by storm, showcasing the natural contours of your lips.

The ‘Beetlejuice lips’ phenomenon has become immensely popular on TikTok, as enthusiasts of the newly released Beetlejuice movie adopt this whimsical makeup style.

With beauty influencers like Sydner Purl, NikkieTutorials, and Jeffree Star participating, this makeup challenge has gone viral, garnering millions of likes and views. But what are ‘Beetlejuice lips’ exactly?

What are ‘Beetlejuice lips’ on TikTok?

Similar to crackle polish that reveals a base color underneath, ‘Beetlejuice lips’ showcase a vibrant lip color topped with a darker shade that cracks to expose the bright underlayer.

This crackled effect is achieved by scrunching and pressing your lips together, creating a texture akin to the vertical stripes of Beetlejuice’s iconic suit.

@_hello_adri
ib: @Luara Reisinger • I’m The Ghost With The Most, Babe 🪲💚🖤 #makeup #zebralips #beetlejuice

♬ Say My Name – Alex Brightman & Sophia Anne Caruso & Kerry Butler & Rob McClure

The trend originated from a TikTok video by Hello Adri, which has garnered over 42.8 million views and 4.9 million likes. This video demonstrates how Adri achieved the bold, crackled lips, inspiring numerous recreations across the platform.

However, not everyone has successfully executed the look. Jeffree Star’s rendition resulted in blotchy black lips instead of the desired zebra-like stripes, leaving him quite frustrated. “Um, have we been duped?” he wondered, only to learn from fans that his lip fillers were preventing his lips from creasing correctly.

@jeffreestar
Let’s try the viral Beetlejuice painted lips 😱 Is it Jeffree Star Approved?? #makeup #jeffreestar #beetlejuice #lipart #beautytok #makeuptutorial #viral #duet with @Hello Adri

♬ original sound – Jeffree Star

How to achieve the ‘Beetlejuice lips’ look

If you’re interested in trying out the Beetlejuice lips, beauty specialists from Cosmetify suggest starting with a striking matte lip gloss or liquid eyeliner. Bold shades such as green, purple, pink, black, or white work particularly well.

While the base is still slightly wet, apply dark eyeshadow, scrunch your lips, and press the shadow into place. Once you relax your lips, you’ll reveal the iconic crackled texture, making this Beetlejuice-inspired look truly stand out.

With Halloween around the corner, the Beetlejuice aesthetic is expected to dominate, as searches for Beetlejuice-inspired makeup and costumes have skyrocketed by over 300% on Pinterest.

Google data indicates that searches for “Beetlejuice outfits” surged by 809%, while interest in “Beetlejuice makeup” has jumped by 488%, suggesting that this quirky trend is here to stay.

This is just one of many viral beauty trends on TikTok, joining other popular styles such as the ‘Clean Girl’ look and the Mob Wife aesthetic.

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