Exploring the ‘In Da Clerb We All Fam’ Trend: Explanation of the Viral TikTok Sound

In October 2024, the catchy line “in da clerb, we all fam” has become a sensation on TikTok, garnering millions of views and likes throughout the platform.

This trending sound originates from a memorable moment in a 2016 episode of Broad City, a beloved Comedy Central series celebrated for its unique humor and memorable lines.

The phrase is uttered by Ilana Wexler (played by Ilana Glazer) during a party scene where she greets unfamiliar women and confidently tells her bewildered friend, Abbi Abrams (portrayed by Abbi Jacobson), “In da clerb, we all fam.” When Abbi expresses confusion, Ilana goes on to clarify, “In the club, we are all family. Are you racist?”

@plutotvuk
in da klerb, we all fam #BroadCity #InDaClub #AbbiJacobson #IlanaGlazer #PlutoTV #PlutoTVUK

♬ original sound – Pluto TV UK

creating a sound that many other TikTok users embraced in their creations.

Her video quickly gained traction, raking in over 11 million views and 570,000 likes in just seven days. The comedic aspect of the scene, paired with Ilana’s outrageous performance, aligns perfectly with the skit-heavy nature of TikTok content.

@saggiesplinters
🫶 @Connor Wood 🐸

♬ original sound – Maggie Winters

The trend gained even more momentum when pop artist Sabrina Carpenter participated, posting her own lip-sync of the iconic quote and showcasing interactions between her younger and older fans. Her video achieved over 12 million views in just five days.

@sabrinacarpenter
any fan of mine is a fan of mine ♥️

♬ original sound – Maggie Winters

Numerous other celebrities and well-known TikTok stars, including Troye Sivan, Charli XCX, Noah Beck, and Alix Earle, have since joined the trend.

The sound has become widely used across numerous videos, often accompanied by relatable captions such as “My straight sister trying to relate to me and all her gay friends,” “Me catching an attitude because I had to repeat myself more than twice,” and “When I reference a TikTok to someone and they don’t get it,” along with many others.

The combination of these relatable captions and the humorous nature of the sound has contributed to its rapid rise in popularity, propelling many videos to receive millions of views and likes.

This phenomenon is the latest in a series of trends that have captured attention on TikTok in October, following the amusing ‘subtle foreshadowing’ craze.

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