Exploring the Meaning of RPM on TikTok

“RPM is a widely used acronym on TikTok, often used by popular creators, but has caused confusion among many users who are unsure of its meaning.”

TikTok, like many other social media platforms, has established its own collection of slang terms and expressions commonly utilized in video captions, direct messages, hashtags, and other forms of communication. Nonetheless, there are also some newly coined words and acronyms that serve to clarify this unique method of communication.

Although RPM is not considered a slang term, it is frequently used in the TikTok community, particularly when discussing the behind-the-scenes aspects of the platform. So, what exactly does it signify?

RPM Meaning on TikTok

RPM, short for “revenue per mille,”represents the amount of money earned for every thousand views on TikTok videos. Therefore, users should strive to maximize their RPM in order to maximize their earnings.

According to TikTok’s Creator Academy, RPMs are determined by qualified views and RPM (average gross revenue per 1,000 qualified views). Your RPM may vary due to several factors, such as video engagement, the authenticity of the content, and the location in which your video is watched.

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How to Increase RPM on TikTok

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Although RPMs are typically kept private by individual users, certain larger influencers have chosen to disclose their earnings from videos on the platform.

Car dealer thankucheese, who has a following of over 178,000, shared in a video that his RPM is $0.46. Meanwhile, bartender michellebellexo, who has a larger following of over 4.9 million, disclosed that her earnings ranged from $0.04 to $0.82 per video based on its performance.

A popular influencer on the platform, with approximately 2 million followers, can earn between $9 and $38 per day. Nevertheless, it should be noted that the main source of income for most influencers comes from collaborating with brands and other sponsorship opportunities.

Currently, the only individuals who can earn money from their content are those who are part of the TikTok creativity program. If you meet these criteria, you can only monetize videos that are at least one minute in length and do not fall under the stitch or duet categories.

To gain further knowledge on how to make money on TikTok, be sure to research the necessary number of followers and potential earnings from the platform.