Despite their rising popularity, South Korean girl group cignature is facing backlash from netizens due to a perceived hidden element in their latest music video. The source of the controversy can be traced back to the group’s reaction video, released on June 15th, in which the members shared their initial reactions to the completed music video.
Despite the initial excitement of the members, their mood shifted during a particular scene. This scene, which was labeled as “sexualizing”by netizens, supposedly featured a shot taken from beneath the members’ skirts. In a reaction video, the group members were seen collectively expressing shock and discomfort, with some trying to hide their emotions. It was evident that member Chaesol was particularly affected, as her initial enthusiasm was noticeably dampened for the rest of the video.
— cignature (@cignature_J9) June 15, 2024
This sequence of events has caused a strong backlash on the internet, as netizens condemn the group’s management for what they see as exploitation. The main point of contention is that the members only found out about the controversial shot when they saw the final footage on camera. This has led netizens to suspect that the company purposely withheld this information from the members, manipulating them into reacting to the perceived “sexualization”for the sake of creating content.
The incident has sparked conversations surrounding the persistent problem of idol exploitation in the K-Pop industry. Netizens are calling for the company to take responsibility and are questioning their intentions for including the controversial scene, as well as their lack of transparency with the members.
Currently, neither cignature nor their company has made a public statement addressing the situation. Despite this, the online conversation regarding the matter continues to gain momentum, as supporters and internet users demand for idols to be treated with accountability and consideration in the entertainment industry.
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