Despite its planned release in the fall of this year, fans of Dragon Ball Daima have expressed frustration over the lack of promotion and marketing for the new project. While Toei has recently released some promotional material, it has consisted only of a few new images of Kid Goku. This has led to ironic statements from the fandom, joking that he is now “doing a different pose.”
Despite being the first anime adaptation of the series where author Akira Toriyama had significant involvement, the marketing of Dragon Ball Daima has been a source of frustration.
Despite the untimely passing of the renowned mangaka on March 1 of this year, many fans had high hopes for increased marketing and promotion for Toriyama’s final creative project. This only added to the already mounting frustration with Toei.
Please note that this article includes spoilers for the series.
Dragon Ball Daima: The Continuing Controversy Surrounding the Franchise’s Marketing Strategies
Although it was announced that Dragon Ball Daima is set to be released in the fall of this year, no definite date has been disclosed, causing much frustration for the fandom. This frustration is only amplified by the lack of marketing for the release. As it is a highly anticipated Dragon Ball release, more details should have been provided, yet that has not been the case.
The new Kid Goku visual has been highlighted on X, where a fan ironically pointed out that he was seen doing “a different pose.”This was meant as a criticism towards Toei for their lack of promotional material. Additionally, there has been little information revealed about the plot of this new anime, with only vague mentions and hints about the Demon Clan.
The marketing department for this Toei Animation project has been a long-standing issue among fans. It should be noted that this is not a recent development, as the Super Heroes film in 2022 also received criticism from the fandom for its promotion.
Despite being the first anime project in the franchise in which author Akira Toriyama had a significant amount of input, Dragon Ball Daima has added insult to injury for many fans. Despite the involvement of one of the greatest mangaka of all time, a lot of people feel that the project deserves more promotion, but unfortunately, that has not been the case.
Reactions Online
Despite the divisive premise of Dragon Ball Daima, which involves the characters being turned into children, the marketing has only added to the growing disapproval among fans. Many feel that Toei is not giving its beloved and globally popular franchise the proper treatment and marketing it deserves.
Despite the unique role it plays within the franchise, Dragon Ball Daima seems to be receiving less promotional attention from Toei compared to other series, such as One Piece. This perception suggests that Toei may be prioritizing other shows over Dragon Ball Daima.
“now we just gotta wait another 10 months for a snippet of the second trailer!”someone said.
“I didn’t realize dragon ball is at a stone ocean level of no news,”another person said.
“I love how we’re this starved that we’ll take a low res image of an iconic Kid Goku pose and still praise it. I love it,”someone else said.
Despite its intention to delve into various aspects of the Dragon Ball universe, such as the Demon Clan, many people have been disappointed by the overall tone of the marketing, as previously mentioned.
“dragonball fans living the stone ocean experience,”someone said.
“Crumbs and tap water,”another person said.
Despite the potential for Dragon Ball Daima to be a major success for Toei and the franchise overall, many people have been disappointed by the lackluster marketing efforts for the series.
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