Fans React to SM Delaying Red Velvet’s “COSMIC” MV Release

On June 24th at 6 p.m. (KST), Red Velvet made their official comeback with “COSMIC” , a special album commemorating the girl group’s 10th anniversary since their debut.

Despite the album being released on music sites and dance challenge videos being posted on TikTok, the music video for “COSMIC”was still missing. This left K-pop fans feeling confused as they had eagerly awaited its release.

https://www.youtube.com/watch?v=//www.youtube.com/watch?v=FyG21rXCxlY

Shortly after, RED Production, the management label for Red Velvet under SM, issued a statement informing fans that the release of the girl group’s new music video would be postponed. They explained that the MV for “COSMIC,”originally set to debut at 6 p.m. (KST) that day, would be delayed in order to improve its quality during post-production. The label expressed their regret to fans and hoped for their understanding.

Following the announcement, fans expressed their disappointment in SM’s management, citing frequent delays in MV releases and inadequate promotion for Red Velvet’s 10th anniversary comeback. Some fans commented on the situation, expressing confusion and frustration, as they had been eagerly anticipating the group’s special anniversary MV. Others also pointed out that similar issues had occurred in the past for other senior groups under SM. Additionally, there were complaints about the leaked music for NCT’s comeback and the delayed MV for Red Velvet, with fans questioning the reasoning behind these decisions by SM.

After 45 minutes, the official upload of the “COSMIC”MV took place on YouTube. Fans had already predicted from the teasers that the music video would be inspired by the 2019 horror film “Midsommar”. The MV exuded a dreamy yet enigmatic atmosphere, in keeping with Red Velvet’s signature style.

The song “COSMIC”is a lively pop dance track that features a cheerful guitar bass riff, disco elements, and a stunning string synth. It was created through a collaboration between SM’s renowned producer KENZIE and the Moonshine production team.