Can there be an obvious brand logo on the Dage stage?
The MV of NewJeans’ new song “ETA”was shot with an iPhone 14PRO, and the MV was also used directly as an advertisement, gaining a very high exposure rate. Shooting MVs with mobile phones not only promotes the high-definition graphics of mobile phones, but also represents the sensibility of the younger generation, who use mobile phones to record the beauty of life anytime, anywhere.
In the view of Korean netizens, as a representative of K-POP girl groups, they should pay more attention to the use and promotion of domestic brands. In particular, NewJeans’ fan base is concentrated in the teenage generation. They use foreign brands in their MVs with great fanfare, which is likely to affect young people and ignore domestic brands.
In a recent SBS music program, NewJeans performed on stage with an iPhone and filmed Ending. Clear mobile phones appeared in multiple shots. Is it an advertisement?”, “This is a song playing stage, not your own advertising studio”, “Show your mobile phone for advertising on the stage, so next time, do you want to invite a brand ambassador to the show?”, “This is the most speechless I have ever seen PPL”, “Inexplicably, actually advertised in a music program”, etc. There are also many netizens who think this kind of method is very novel, saying: “I have seen too many old-fashioned endings, and this one is quite novel”, “It fits the stage style very well, why can’t I shoot it”, “There are only a few short endings. It’s just the lens, what’s the problem?”, “Those who say you hate it, you just hate New Jeans” and so on.
뉴진스ETA 엔딩아이폰14 pro로촬영했어 pic.twitter.com/TpTrhyei36
— 밍곰 (@Minggom_16) July 30, 2023
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