From aespa to SEVENTEEN, K-pop Artists are Actively Using AI to Keep Up with the Times

Last month, it was announced by SEVENTEEN that they incorporated AI-generated scenes in their music video and teaser for “MAESTRO.”This idea was in line with the video’s central theme, exploring the blurred boundaries of creativity and technology and questioning who the true maestro is in this modern age.

At a press conference for their latest album “17 IS RIGHT HERE”on April 29, Woozi, a member of SEVENTEEN who has been producing the group’s albums since their debut, expressed his perspective on the matter. He revealed that he has been experimenting with composing and writing lyrics using artificial intelligence, and has put in a lot of effort in perfecting his skills with it. Instead of resisting the advancements in technology, Woozi believes in embracing and adapting to it.

Additionally, he remarked, “We are consistently considering the advantages and disadvantages, as well as how to preserve our distinct identity in the face of fast-changing technology. Our music video directors were also well-informed of this mindset.”

Similarly, the music video for “Supernova,”one of the double title tracks from their first full-length album, released on the 27th, also utilized AI technology. In the video, the members of aespa are seen with still faces while their mouths move in an unnatural manner as they sing. During the album’s showcase, member Ningning shared her thoughts on this scene, stating, “It was an unexpected and thought-provoking moment. AI technology and related advancements are constantly evolving and becoming popular. However, even with all of its advancements, AI cannot replicate the warmth and expressions of a human being.”

In aespa’s situation, the creepy effect was deliberate, fitting in with the theme and elevating their distinctive “metallic”style.

The advancement of AI technology has allowed virtual idols, such as MAVE, to display more subtle expressions. The introduction of “Louis,”a virtual human created with AI, further emphasizes the significant impact of advanced technology on the final product.

Despite concerns that AI could potentially replace human creativity, it is actually enhancing it. As seen through these innovative initiatives, the entertainment industry is anticipated to view AI not as a detriment but as a valuable resource to be actively embraced.

The source of the article can be found at Daum.