G-Dragon Tops March 2025 Individual Brand Reputation, Surpassing Jang Wonyoung & Jennie

March 2025 Idol Individual Brand Reputation Rankings Revealed

The Korean Business Research Institute recently released its comprehensive analysis of the Idol Individual Brand Reputation Rankings for March 2025. Topping the list is G-Dragon of BIGBANG, followed closely by IVE’s Jang Wonyoung in second place, and BLACKPINK’s Jennie securing the third position.

This extensive research involved the evaluation of 150, 404, 487 entries of idol brand data collected in the month from February 25 to March 25, 2025. Notably, this represents a significant increase of 20.19% from February’s total of 125, 141, 674.

The brand reputation rankings are calculated through an analysis of consumer behavior online, focusing on both positive and negative feedback, media engagement, and community interaction metrics, alongside oversight from brand reputation editors and risk assessments.

G-Dragon’s Remarkable Surge

Leading the rankings, G-Dragon achieved a brand reputation index of 7, 078, 959, demonstrating a remarkable increase of 67.81% from February’s score of 4, 218, 541. His performance breakdown included a participation score of 1, 547, 364, a media score of 1, 696, 220, a communication score of 1, 590, 160, and a community score of 2, 245, 215.

Jang Wonyoung and Jennie’s Rankings

In the second position, Jang Wonyoung recorded a brand reputation index of 5, 959, 953, which reflects a 31.66% decrease from February’s score of 8, 720, 413. Her index comprised a participation score of 903, 828, a media score of 946, 292, a communication score of 1, 839, 213, and a community score of 2, 270, 620.

Jennie took the third spot with a brand reputation index of 5, 878, 107, marking a slight decrease of 2.70% from her previous score of 6, 041, 269. Her scores included a participation score of 942, 850, a media score of 1, 053, 149, a communication score of 1, 424, 762, and a community score of 2, 457, 346.

Insights from the Director

Koo Chang-hwan, the director of the Korean Business Research Institute, provided insights into the keyword analysis. He noted that G-Dragon’s associated keywords included “reveal”, “solid”, and “exhibit”, with the most frequently mentioned phrases during text analysis being “Too Bad”, “World Tour”, and “Übermensch”.Remarkably, positive sentiment accounted for 91.89% of the discussions surrounding G-Dragon.