On September 3, Cube Entertainment released a formal statement on its social media platforms, stating that they have confirmed the circulation of malicious deepfake content targeting their artists on the internet. The company strongly condemns this serious criminal act, as it not only severely damages the reputation of their artists, but also causes them significant mental distress. The situation is considered to be very grave.
The statement went on to say that they are continuously monitoring the situation and gathering evidence, and they will not show any leniency when taking strong legal action against the creators and distributors of these deepfakes.
Cube Entertainment reiterated their commitment to safeguarding the dignity and rights of their artists, stating that they will take strong action against any unlawful actions that may damage their artists’ reputation.
The misuse of deepfake technology, which involves the use of artificial intelligence (AI) to produce manipulated images, has sparked considerable concern as a major social problem. In fact, a recent revelation that more than half of the deepfake sexual content features Korean female celebrities has fueled outrage among their fans.
In the past, YG Entertainment, JYP Entertainment, and Woollim Entertainment have also expressed their intention to pursue legal action against the inappropriate use of deepfake technology by other agencies.
The article can be found on Nate at the following link: https://news.nate.com/view/20240903n38903?mid=n1008.
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