Despite their short three-year run, a rookie girl group has made headlines in the K-pop community for their sudden disbandment. Hi-L, an under-the-radar girl group that was managed by SW Entertainment, has disbanded without achieving widespread fame. The group, which was comprised of six members – LeeJin, Dakyung, Jooa, Hayun, Yeseul, and Soojung – faced numerous challenges, including starting out in a small company, which hindered their chances of success.
Despite reports of the girl group disbanding due to internal conflicts, it has been revealed that the company misled the public. From late 2023, Hi-L faced resource shortages and had limited activities. Their Instagram account even had all posts removed, hinting at a possible halt in their activities. Recently, fans of Hi-L discovered that the account had been renamed and rebranded as New-L, indicating the formation of a completely new group with new members.
The creation of the new group using the previous group’s assets and resources has caused a stir. In response to criticism from Hi-L supporters, the CEO of SW Entertainment was forced to announce the disbandment of Hi-L and the introduction of the new rookie group, New-L. A post on Hi-L’s X account revealed that the group had disbanded due to internal conflicts among its members.
“To my beloved fans, I have dedicated my all to this journey, but the constant conflicts among members and unbecoming incidents as a K-pop artist have taken a toll on me. Therefore, I have made the decision to pave the way for a fresh start with a new group. I sincerely hope that you will continue to support and love our new girl group, New-L. Thank you,”shared the CEO of SW as they announced the disbandment of Hi-L.
Following the release of this information, the Hi-L members reacted by taking notable actions. They shared photos together on their individual social media accounts, providing evidence to contradict the claims. This seemed to dispel any rumors of conflicts within Hi-L, as stated by the CEO of SW. Fans interpreted this as the group’s way of speaking out against the company’s alleged deception. The sudden disbandment of the group without a valid explanation has sparked anger among fans, who are now demanding that the company address the situation and provide clarity.
The source is K14.
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