Japanese girl group XG has been making waves with their latest music video “WOKE UP”after their much-anticipated comeback. While all the members are Japanese, their company’s headquarters are registered in Korea, leading to a promotion style similar to that of K-pop girl groups. XG, formed by Xgalx, a sublabel of Avex, is composed of seven talented members: Jurin, Chisa, Hinata, Juria, Cocona, Maya, and Harvey.
XG’s debut in March 2022 sparked the curiosity of music fans as they were a “Japanese girl group promoting in Korea with English songs”. With each comeback, XG’s interesting cultural exchange in their concepts continues to generate buzz. Their latest release, “WOKE UP”, once again impressed K-pop fans with its high-quality production.
XG’s debut track, “WOKE UP,”is an entirely rap-based song featuring a distinctive fusion of East Asian tunes. The group’s fierce warrior concept left a lasting impression on audiences, as showcased in their visually striking and intense music video. The members skillfully executed numerous action scenes, showcasing intricate visuals.
Demonstrating their impact on the music scene, XG has grown more self-assured in highlighting the unique qualities of each member. Collaborating with renowned photographer Cho Gi-seok as their creative director, XG has produced visually stunning and imaginative visuals during their latest promotional activities.
One scene in particular stood out in the music video, where Cocona, dressed in a futuristic outfit and sporting metal teeth, shockingly shaved her own head with a hair clipper. This type of bold and unconventional approach is rare in the world of K-pop, making XG a standout among other girl groups. While their visuals may not be as striking as other K-pop groups, XG members have created a unique and distinct world of their own.
Upon seeing XG, numerous individuals draw comparisons to 2NE1. In a K-pop industry saturated with girl groups sporting youthful and charming personas, XG’s bold, commanding, and distinctive presence stands out to those seeking innovation and originality.
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