Google Urges Users to Subscribe to YouTube Premium Following 60-Minute Unskippable Ad Experience

Google Urges Users to Subscribe to YouTube Premium Following 60-Minute Unskippable Ad Experience

Google has recently taken action following a viral incident involving a YouTube viewer exposed to an astonishing 60-minute unskippable advertisement.

Over the past few years, YouTube has been actively fighting against ad blockers. This effort intensified in April 2024, when the platform began implementing stricter measures against these third-party tools. Reports suggest that YouTube has even blocked entire videos for users who attempt to bypass ads using blockers, effectively pushing them towards subscribing to YouTube Premium.

The topic gained traction in January 2025 when a Reddit user shared insights on why many viewers resort to ad blockers on the platform.

Disturbing Experience with a 60-Minute Ad

On January 23, a user on the r/YouTube subreddit posted a screenshot showing a staggering 58-minute unskippable ad while watching a Minecraft video. This experience sparked widespread discussion, with many users chiming in to share their own encounters with excessively long advertisements.

60 minute un-skipable ad by u/Lin1ex in youtube

One commenter noted, “I’ve gotten 10-hour ads; that’s nothing, ” while another added, “I’ve seen entire movies as ads, but thankfully they were skippable.” A third user expressed concern over the quality control of ads on the platform, stating, “YouTube has no rules regarding the content of ads. You can even see pirated movies as ads. This is a serious issue that could warrant legal action due to their inadequate oversight.”

In the wake of this viral discussion, Google released an official statement addressing the chaos surrounding long unskippable ads. They emphasized their campaign against ad blockers, urging viewers who wish to avoid such lengthy advertisements to consider subscribing to YouTube Premium.

“Advertisements are essential for our creators, enabling them to operate and expand their channels. Consequently, using ad blockers contradicts YouTube’s Terms of Service. We are undertaking a global initiative encouraging users with ad blockers to allow ads on YouTube or to try out YouTube Premium for an interruption-free experience, ” Google asserted.

This announcement follows months of scrutiny where YouTube investigated reports that Premium subscribers were still encountering ads despite their paid subscription.

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