HYBE Allegedly Launches Smear Campaign Against NewJeans and Min Hee-jin Through a US-Based Company

Recent Allegations and Developments in Hollywood

In a shocking turn of events, Justin Baldoni, best known for his television roles, previously accused his fellow actor, Blake Lively, of sexual harassment. This accusation initially led to an outpouring of public support for Baldoni, while Lively faced unwarranted backlash and criticism.

Revelation of a Smear Campaign

New evidence has surfaced, revealing that Baldoni’s allegations were fabricated as part of a larger smear campaign orchestrated in partnership with a public relations company called TAG PR. This startling information has shifted the narrative, suggesting that the campaign was designed not only to defame Lively but also to manipulate public perception.

𝙃𝙔𝘽𝙀 𝙪𝙨𝙞𝙣𝙜 𝙖 𝙘𝙤𝙢𝙥𝙖𝙣𝙮 𝙘𝙖𝙡𝙡𝙚𝙙 “𝙏𝘼𝙂 𝙋𝙍”𝙩𝙤 𝙨𝙥𝙧𝙚𝙖𝙙 𝙣𝙚𝙜𝙖𝙩𝙞𝙫𝙚 𝙣𝙖𝙧𝙧𝙖𝙩𝙞𝙫𝙚 𝙖𝙗𝙤𝙪𝙩 𝙉𝙚𝙬𝙅𝙚𝙖𝙣𝙨 𝙖𝙣𝙙 𝙁𝙤𝙧𝙢𝙚𝙧 𝘼𝘿𝙊𝙍 𝘾𝙀𝙊Earlier this year, HYBE acquired “TAG PR”, a public relations firm under the management of… pic.twitter.com/mTwXc3g1jF

— luna ୨ৎ (@luenacore) December 22, 2024

HYBE’s Strategic Acquisition

It has come to light that HYBE, the South Korean entertainment giant, acquired TAG PR for a substantial investment of $25 million earlier this year. This partnership has raised eyebrows, particularly because Melissa, the TAG PR manager known for her involvement in high-profile cases, has been retained to oversee operations at the firm.

Furthermore, journalist Jeff Benjamin reported that TAG PR, acting on behalf of HYBE, had reached out to him with biased and misleading information targeting NewJeans, a prominent K-pop group. After investigating the claims, he discovered that none of the parties allegedly defamed were even aware of this smear campaign.

I never lied

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— Jeff Benjamin (@Jeff__Benjamin) December 22, 2024

The Impact on Industry Reputation

The fallout from these revelations has led to an intensified examination of the PR tactics employed by HYBE, particularly concerning their apparent attempts to discredit individuals within the industry. Documents disclosed by reputable media platforms like The New York Times highlight that TAG PR, under Melissa’s guidance, had a strategy to propagate negative narratives about targets on online forums such as Reddit.

This controversy extending beyond Baldoni and Lively has also implicated NewJeans and their creative head, Min Hee-jin, culminating in increased scrutiny of HYBE’s alleged unethical practices. In response, fans have mobilized, using the hashtag #HybeOUT across social media to voice their disapproval and demand accountability from the agency.

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