In a letter posted on Instagram, Scooter Braun, CEO of HYBE America, announced his retirement from management. He also stated his intentions to prioritize his family and the growth of HYBE America.
The letter has enraged supporters of HYBE artists, who have been rallying against Scooter Braun for his consistent backing of Israel. Nevertheless, two fandoms stood out for their intense reaction to a specific aspect of the letter.
Specifically, Scooter Braun referred to K-pop groups NewJeans, TXT, LE SSERAFIM, SEVENTEEN, and ILLIT as “new acts”under HYBE, although this label does not accurately describe SEVENTEEN and TXT, who have been active for a considerable period of time.
Despite being established and influential artists who have played a significant role in the success of HYBE, SEVENTEEN and TXT were referred to as “new acts”by Scooter Braun. This choice of words sparked backlash from fans on social media, who felt it was disrespectful towards the groups.
scooter braun thinking he has the right to list txt as a new group as if they weren’t already established and thriving before hybe was even a thing…
— morg ✶༊ loves txt (@riotwithyou) June 17, 2024
The following are posts from fans who criticized Scooter Braun for his insensitive remarks:
- “new acts” and then name drops TXT who have been active since 2019 and SEVENTEEN who have been active from 2015″
- Scooter Braun thinking he has the right to list TXT as a new group as if they weren’t already established and thriving before HYBE was even a thing…
- Scooter calling txt a “new act” like they haven’t been around funding HYBE before it was even a thing
- “New acts like seventeen” oh shut the fuck up
The source of the information is Krb, who shared it on their Twitter account under the link X.
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