HYBE America Collaborates with YouTube Sensation Alan Chikin Chow to Create Global Pop Group

HYBE America Partners with Alan Chikin Chow for a Groundbreaking Label

On April 4, HYBE America announced a major global partnership with acclaimed American actor and creator Alan Chikin Chow, known for his innovative web series, “Alan’s Universe.” This collaboration signifies a new chapter in entertainment, where drama and music intertwine to create compelling narratives.

HYBE America Teams Up with YouTube Star Alan Chikin Chow 2

Introducing the New Label: HYBE America x AU

This partnership will culminate in the establishment of a new label, titled “HYBE America x AU, ” under which Alan will take on the roles of executive producer and co-head. Alongside him will be James Shin, president of HYBE America’s Film and TV division, and CEO Scooter Braun, who will guide this innovative project.

Alan Chikin Chow is no stranger to success, boasting about 1 billion views per month on his YouTube Shorts channel, “Alan’s Universe, ” which has amassed over 88.8 million subscribers to date. His web drama series captures the essence of teenage experiences, centering around themes of love, friendship, and life values, and has garnered more than 700 million views across various platforms.

HYBE America Teams Up with YouTube Star Alan Chikin Chow 1

Exciting Opportunities for Emerging Talent

The inaugural project under the HYBE America x AU label will feature a global talent audition, inviting artists aged 18 to 28 to showcase their singing and dancing skills. Participants can submit their performances on YouTube Shorts using the hashtag #HYBEAMERICAxAU, with no nationality restrictions imposed.

This initiative aims to discover multi-talented individuals, who will undergo an extensive training regimen that merges Alan’s expertise in digital content creation with HYBE’s celebrated K-pop training methods, all conducted within the United States. Notably, selected candidates will debut as a group in an original series inspired by “Alan’s Universe, ” tracing the journey of aspiring idols at an arts academy as they form a band and transition into a real-life pop act.

A Vision for the Future of Entertainment

HYBE expressed enthusiasm for this collaboration, stating: “This narrative showcases a fictional music group evolving into real-world global pop stars. It’s a storytelling approach that resonates with contemporary audiences. Our partnership with Alan, a trailblazer in digital content, paired with our extensive music framework, promises to set a new benchmark in entertainment.”

HYBE America Teams Up with YouTube Star Alan Chikin Chow

Commenting on this collaboration, Alan remarked, “The synergy created by HYBE America’s extraordinary musical prowess combined with a passionate global fanbase is immensely powerful.”

James Shin further elaborated, “This partnership transcends the traditional boundaries of content and music. It demonstrates a future where both elements mutually enhance each other’s worth. Our goal is to construct a novel artist development model designed for the digital age with Alan.”

Scooter Braun echoed this sentiment, stating, “Collaborating with someone as uniquely talented and globally adored as Alan holds incredible significance. Together, we will redefine the stardom journey, paving the way for groundbreaking opportunities in narrative and talent discovery.”

New Horizons for Digitally Born Talent

The fusion of HYBE America x AU blurs the lines between fiction and reality, heralding a fresh wave of talent emerging from the digital landscape, poised to make a global impact.

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