HYBE Details BTS Future Plans and Activities in Light of Recent Controversies

HYBE’s Q3 2024 Performance Overview: Insights and Future Strategies

On November 5, HYBE held its third-quarter earnings call, revealing critical insights into the company’s financial performance and the strategic direction for BTS. The financial report highlighted impressive sales of ₩528 billion KRW (approximately $384 million USD) and an operating profit amounting to ₩54.2 billion KRW (around $39.4 million USD) for the third quarter of 2024. However, these figures reflect a slight downturn, showing a 1.9% decrease in sales and a more significant decline of 25.4% in operating profit compared to the same quarter last year.

BTS performing live — BTS is regarded as the most globally recognized K-pop group.

Future Plans and Artist Diversification

During the conference, HYBE’s Chief Financial Officer, Lee Kyung Joon, shared insights on BTS’s forthcoming activities, stating, “We are currently discussing group activities for 2026.” This indicates the group’s continuing importance to HYBE’s revenue stream. However, Lee mentioned the company’s intention to mitigate reliance on BTS by diversifying its portfolio and promoting emerging artists.

Leadership Acknowledgment and Sustainable Growth

HYBE’s CEO, Lee Jae Sang, expressed his appreciation to shareholders for their support and recognized the hard work of artists and staff, noting, “Even in challenging conditions, our teams delivered commendable results.” This commitment underscores HYBE’s focus on a growth strategy that prioritizes not only BTS but also the expansion of its overall artist roster and multiple revenue streams.

Looking Ahead: Anticipated Strategic Developments

As fans and industry analysts look forward to more announcements, much attention will be directed toward HYBE’s strategic initiatives for 2025. These plans are expected to significantly influence both the future of BTS and the broader array of artists under the HYBE umbrella.

For more details on the announcement and insights from the conference call, see the full report here.