ADOR Files Injunction Against NewJeans: Key Details Unveiled
On January 13th, ADOR, the management agency for NewJeans, took a significant legal action, filing an injunction aimed at “Preservation of Management Agency Status and Prohibition of Independent Advertising Contracts.” This action has been initiated to reaffirm ADOR’s authority under the exclusive contract until the court delivers its ruling on the contract’s validity.
The Rationale Behind the Legal Move
In an official statement regarding the filing, ADOR elucidated their reasoning: “This decision was made to prevent confusion and damage to third parties, such as advertisers, due to the members unilaterally declaring the termination of the exclusive contract and attempting to independently contact and sign contracts with advertisers.” This emphasizes ADOR’s commitment to maintaining order and clarity in the agency’s operations amidst rising conflicts.
Recent Developments in NewJeans’ Operations
NewJeans concluded their Japanese promotional activities in early December and subsequently vacated the dormitory provided by ADOR. Although they have been collaborating on contract matters with ADOR, reports indicate that the members have been using separate means of transportation to attend scheduled events, suggesting a shift toward independence.
Internal Changes and Employee Departures
Adding to the ongoing turmoil, it has come to light that a HYBE employee was reportedly seen using a body camera to inspect the dorm rooms post-departure of NewJeans, an action that indicates preparations for potential complications. Additionally, multiple performance directors and managers who previously collaborated with NewJeans under ADOR’s auspices have resigned, signaling instability within the agency.
Looking Ahead: Court Decisions and Future Plans
The forthcoming court ruling is expected to play a pivotal role in shaping the future trajectory of both NewJeans and ADOR. The outcome may determine not only the operational dynamics of NewJeans but also the agency’s management strategies moving forward.
Impact on Scheduled Activities
As a consequence of this ongoing dispute, NewJeans’ planned activities have been disrupted, leading to uncertainty about their schedule for the year. ADOR has indicated that they had ambitious plans ready, including the release of a full-length album and organized fan meetings, expressing a desire for open communication with the members.
Fans Eagerly Await Updates
The situation remains fluid, and fans are left in anticipation, eagerly awaiting news on how and when NewJeans will resume their connection with their audience. The next steps taken by both the group and ADOR will be closely monitored by fans and industry observers alike.
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