On September 15, a discussion highlighting the behavior of HYBE employees went viral on the Korean online forum “theqoo” .
This topic specifically detailed how HYBE staff utilized the SNS platform Blind, which requires verified company emails to engage in discussions, to do the following:
- Criticize NewJeans for distributing aespa’s promotional materials within the company
- Circulate videos and allegations suggesting that NewJeans plagiarized
- Spread rumors regarding Dolphiners Films, the production company associated with NewJeans
- Post malicious comments targeting NewJeans
- Deride and criticize Jungkook for expressing support for NewJeans
Despite facing significant backlash for these actions, HYBE employees showed little remorse, even referencing the controversial topic on Blind and continuing to make disparaging remarks.
Instead of denying their harmful statements regarding the artists, HYBE employees merely complained about the public dissemination of their comments.
This unapologetic attitude left many netizens astonished, with some labeling HYBE as chaotic. Here are a few remarks from the online community:
- Seeing behavior like this makes it clear that the company culture is problematic.
- Incredible. They aren’t denying their criticism towards the artists? What is wrong with them?
- This is truly frustrating.
- Why do they post things that invite backlash? And it’s not limited to just a few individuals.
- How does this company assess potential employees? Do they exclusively hire people like Bang Si-hyuk?
- If they dislike being criticized, they should refrain from actions that warrant such reactions.
- They lack any self-reflection whatsoever.
Source: theqoo
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