HYBE Exposes Shocking Truth: LE SSERAFIM Lip-Synced During Live Performances

Recent Revelations on HYBE and LE SSERAFIM’s Performance Strategy

In recent weeks, leaked internal documents from HYBE have surfaced online, igniting discussions about the company’s strategy and the challenges faced by its artists, notably the girl group LE SSERAFIM. These disclosures are reportedly linked to an employee leak, providing a glimpse into the operational approaches and media management associated with the rising K-Pop idols.

Live Vocals Under Scrutiny

Since their debut, the vocal performance of LE SSERAFIM has been a contentious issue within the fan community. Criticism intensified after their notable performances at Coachella and subsequent encore shows, with many fans expressing skepticism about the group’s live singing capabilities. Despite some observed progress in their vocal delivery, audiences remain engaged and analytical, eager to see continued growth in their live performances.

Is it just me or they are not using any backtracks here? !?!! The raw vocals omg pic.twitter.com/QnCND4B7rF

— ciel (@cieloonnie) September 30, 2024

HYBE Responds to Lip-Syncing Allegations

Addressing the rising allegations, HYBE has acknowledged concerns regarding LE SSERAFIM’s use of lip-syncing during prominent performances, particularly during the 2023 Asia Artist Awards. In their statement, the agency noted, “Following the competitive environment of MAMA, the performance composition is becoming more refined, yet we are aware of ongoing criticisms about the lip-syncing aspects, especially noted at AAA, where expectations for live shows remain high.”

Impact on Artist Authenticity and Discussion

This disclosure has reignited dialogue among fans and audiences about the significance of live vocal performances in K-Pop and the authenticity of idol presentations. As the industry’s standards evolve and the pressure on idols intensifies, the debate around live versus lip-synced performances continues to draw passionate responses from devoted followers.

Source: KrB

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