After Min Hee Jin’s press conference, it is suspected that HYBE is removing online posts that express support for the ADOR CEO.
A dispute between HYBE Labels and Min Hee Jin, the CEO of its subsidiary ADOR, has gained widespread attention. According to HYBE, Min Hee Jin orchestrated a plan to take over complete ownership of ADOR, the agency that manages NewJeans.
Despite their request for an audit and a shareholder meeting with ADOR’s board of directors, Min Hee Jin has denied these claims, causing internal turmoil and public outcry.
Netizens React To ADOR CEO’s Public Statement
Despite HYBE’s allegations that Min Hee Jin and other executives made attempts to gain full control of ADOR without the knowledge of HYBE Labels, the CEO of ADOR called for an urgent press conference at the Korea Conference Center in Seocho-gu, Seoul.
The media briefing took place at 3:00 PM on April 25, 2024.
At the press conference, Min Hee Jin revealed information about various topics such as Bang Si Hyuk’s treatment towards her, the broken promise of NewJeans being the first HYBE girl group to debut, and the NewJeans members showing support for her.
![HYBE Suspected of Deleting Posts That Express Support for ADOR CEO Min Hee Jin HYBE Suspected of Deleting Posts That Express Support for ADOR CEO Min Hee Jin](https://cdn.amkstation.com/wp-content/uploads/2024/04/hybe-suspected-of-deleting-posts-that-express-support-for-ador-ceo-min-hee-jin.webp)
After the press conference, there was a division among netizens. While some agreed with Min Hee Jin’s valid points and felt that it was unjust for LE SSERAFIM to debut first, others still believed in HYBE’s promise of NewJeans being their first girl group.
In addition, they observed how Bang Si Hyuk ridiculed her through text messages and found it unacceptable that he requested for her to “crush”aespa.
![HYBE Suspected of Deleting Posts That Express Support for ADOR CEO Min Hee Jin HYBE Suspected of Deleting Posts That Express Support for ADOR CEO Min Hee Jin](https://cdn.amkstation.com/wp-content/uploads/2024/04/hybe-suspected-of-deleting-posts-that-express-support-for-ador-ceo-min-hee-jin-1.webp)
Some, on the other hand, sided with HYBE Labels and argued that Min Hee Jin’s association with NewJeans was unsuitable due to her age in her 40s, while none of the NewJeans members are currently 20 years old.
It was understandable why she was upset that the release of NewJeans’s debut was delayed, but the group eventually did debut and has now become one of the biggest girl groups of the moment.
It was asserted by many that her actions were causing harm to NewJeans instead of benefiting them.
Despite the widespread discussion surrounding the remarks, numerous individuals are turning to online community forums as a platform to express their opinions. Nevertheless, it seems that the discourse on these forums is being censored and stifled.
HYBE is actively monitoring and deleting posts that support Min Hee-jin pic.twitter.com/co6bZ43j0Y
— Cake🍀 (@CakeDegg) April 25, 2024
Is HYBE Censoring Posts Expressing Support for ADOR CEO Min Hee Jin?
On that very day, Korean netizens were quick to point out that any posts expressing support for Min Hee Jin were immediately flagged and moderated by an administrator, while those supporting HYBE were left untouched.
This caused speculation that the company was attempting to silence those who supported Min Hee Jin.
Not me trying to translate the articles on Cafe Daum and them getting deleted by the second-
— NEWJEANS NEWS🇰🇷 (@newjeansnews_) April 25, 2024
The actions of HYBE have caused a significant amount of backlash, as many individuals believe that the company should focus on protecting their artists from online attacks instead of safeguarding their own reputation. It has been pointed out that despite numerous reports of harmful posts targeting NewJeans and other artists, they were either not addressed or took hours to be flagged.
And they cant do it for the malicious NJ posts? Hybe☕
— kuri (@Krooppik) April 25, 2024
The fact that HYBE can use its influence to manipulate the media in order to achieve desired outcomes is evident, and this has caused concern among many. Ultimately, this reflects poorly on the company.
And ppl wanna say hybe don’t control media like tht 😂😂💀
— SUCCESS (@success111) April 25,
Min Hee Jin has revealed Bang Si Hyuk’s texts and has denied any connection to GFriend’s disbandment.
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