Employees of HYBE Labels have expressed their responses to the rumors surrounding the company’s alleged association with a cult.
This week, the K-pop world was abuzz with rumors that HYBE, the popular entertainment company, had ties to the controversial group Dahn World. In no time, online users were dissecting HYBE’s teasers, music videos, and even disbandments of their artists, speculating that they were all strategically crafted to promote the cult’s beliefs.
Continuing on, the company’s staff has responded to the speculation. Keep reading for further information.
HYBE Staff Deny Rumors of Affiliation with Cult
TenAsia released a report on April 30, 2024, which featured the responses of HYBE employees to the recent rumors of cult involvement. The reactions were gathered from the app Bling, a workplace community that guarantees anonymity and requires verification through company email addresses.
A post written by an employee of HYBE stated, “It is believed that HYBE employees practice meditation and yoga every morning, promoting the cult Dahn World’s message. The conspiracy theories surrounding this company are quite amusing.”
In response, a different employee sarcastically remarked on the absurdity of the rumors, stating, “I find it amusing. I didn’t even realize I was invested in this. It’s all just so ridiculous.”
Colleagues made light of the gossip, playfully teasing the notion that HYBE may have connections with the cult. “This is hilarious,”one staff member quipped. “Can we have a morning meditation and yoga session? I’m interested in joining.”Another added, “Remember, don’t be tardy for the 9 AM meditation class, everyone!”
Furthermore, there are employees who have raised suspicions that Min Hee Jin, the CEO of ADOR, a HYBE-affiliated label, may have enlisted the help of a public relations firm in order to sway public opinion. Utilizing their services, Min Hee Jin partook in online PR tactics to tarnish HYBE’s image.
One employee expressed concern about the company’s decision to hire an online PR firm to influence public opinion. They continued to express frustration, questioning the expertise of online PR firms in manipulating public opinion and questioning the fairness of this decision for those outside of the industry.
Please be aware that these are simply accusations and there is no evidence to suggest that ADOR or Min Hee Jin are using any services to manipulate public perception.
HYBE Labels
On April 25, 2024, Min Hee Jin called for an urgent press conference, during which she refuted any claims of attempting to gain complete control of ADOR’s management. Furthermore, Min Hee Jin presented a KakaTalk conversation in which the CEO of HYBE allegedly used the release of NewJeans’ “OMG”music video as a threat against her.
After the reveal, internet users alleged to have discovered evidence in NewJeans’ “OMG”music video that criticizes HYBE’s connection to Dahn World.
Korean netizens are speculating about possible hidden messages behind HYBE and Ador’s new track ‘ETA’ for you.
On April 29, 2024, HYBE made an announcement stating that they would be conducting an investigation into allegations of their connection with the cult Dahn World. That very day, BTS’s official Weverse account released a statement declaring their intention to pursue legal action against those attempting to tarnish the group’s image and spread baseless rumors.
Despite rumors that Global Cyber University, where six of the seven BTS members (excluding Jin) graduated from, had ties to Dahn World, the university has dispelled these claims by stating that the members were enrolled prior to their rise to fame as BTS. It is worth mentioning that the TXT members were also enrolled at the same university.
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