HYBE’s AI Voice Conversion Tool: Revolutionizing Voices or Crossing the Line?

HYBE’s AI Voice Conversion Tool: Revolutionizing Voices or Crossing the Line?

To transform content creation, Supertone Shift, an AI-powered voice conversion service, has been launched by Supertone, the audio subsidiary of HYBE.

The declaration was made after Shift received widespread attention during its closed beta debut at the international game exhibition ‘G-STAR 2023.’

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HYBE (Photo : n.news.naver)

Improving Content Creation

Shift enables users to effortlessly convert their voices into those of different characters, catering to a variety of media such as films, video games, and virtual streamers.

SuperTone first introduced Shift in a closed beta format at the B2B booth of the international game exhibition ‘G-STAR 2023’ held at BEXCO in Busan last November. At that time, Shift received significant attention from major domestic and international media and continued to attract interest with the visits of attendees.- Newsis

The primary goal of this open beta is to collect various opinions to make Shift easily accessible to production companies and creators. In the official version, we plan to expand the number of voice samples and add more features useful for content creation, making Shift the optimal voice creation tool for all.- Supertone CEO Lee Kyo Gu

Currently accessible for free on the Supertone website, Shift’s open beta is seeking to collect feedback in order to make further enhancements.

The official launch, which promises expanded features and enhanced accessibility for production companies and creators, is set to take place after June 26.

Advanced Voice Synthesis

Supertone’s Shift is fueled by their exclusive model NANSY (Neural Analysis & Synthesis), enabling it to swiftly analyze voices and provide instantaneous conversions with minimal delay.

For voice analysis, users can start voice conversion to the selected character immediately by reading a sample script provided by Shift for about 10 seconds. Customization is also possible. Shift is equipped with technology tools that allow users to freely create voices tailored to their preferences or purposes by finely adjusting voice composition elements such as the mixing ratio between user and character voices, expression level of emotions, and pitch. – Newsis

Despite HYBE’s announcement of their innovative technology, which allows users to customize elements such as tone, pitch, and emphasis to cater to their specific preferences and purposes, some fans have expressed reservations about the advancement of AI technology.

On social media platforms, concerned individuals have identified themselves as “anti-AI”and expressed their opinions.

Ongoing Discontent

Despite the recent collaboration with Universal Music Group (UMG), opposition to HYBE’s CEO, Scooter Braun, persists among fans due to past controversies and concerns about the company’s connections to Zionism.

The announcement also sparked renewed debates about BTS member RM’s previous opposition to AI, citing his lyrics in the song “All Day”where he expresses his disapproval of AI and algorithms.

As HYBE continues to face mounting controversies and expands its use of AI technology, its future trajectory and possible effects on the entertainment industry are being closely monitored by observers.

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