HYBE’s Alleged Dirty Tactics Spark Outrage Among Netizens Over SEVENTEEN’s Comeback Controversy

The handling of SEVENTEEN’s comeback by HYBE has sparked significant concerns among netizens, who have accused the company of sabotaging the group’s recent release activities.

Despite the high anticipation for SEVENTEEN’s new song “MAESTRO”, fans were surprised to see that the music video was not traditionally premiered on April 29. Instead, it was shared on social media, causing confusion among fans.

Stock Availability Concerns

Despite fans in Korea forming queues before the release, major stores reportedly had no stock, adding to the controversy. This left fans frustrated and questioning the organization of the release, as they also reported discrepancies in physical album availability.

— SEVENTEEN (@pledis_17) April 29, 2024

Netizens’ Reactions and Support

Despite facing these difficulties, CARATs, devoted fans of SEVENTEEN, have shown their pride in the group’s accomplishments with their latest album. Nevertheless, they have also voiced their desire for equitable treatment and support for the group’s comeback, echoing the sentiments of netizens.

damn,,, it’s not the premiere for maestro so everyone better check the mv immediately on it as soon as it’s released! MAESTRO MV IS RIGHT HERE #SEVENTEEN_IS_MAESTRO @pledis_1

— hannie ☻ (@minghaocheol_) April 29, 2024

The fact that Maestro doesn’t have a YouTube premiere, tells me all that there is to know about Hybe. They are sabotaging Seventeen, there’s no other way to view this. Carats, in about 25mins, we need to all watch the MV together. Hybe can go fck itself.

— Sweety♡ (@wonminmin) April 29, 2024

BUT WHY?? 😭 pic.twitter.com/JsOY3VyAdm

— ㅈㄷ ✿ (@anoniemity) April 29, 2024

hybe HATES pledis artists 😭

— kalin ୨୧ ♡ (@symphonysvt) April 29, 2024

when pledis said “directed by carats”they meant we’ll be the one to actually do everything pic.twitter.com/0KPDPe93Pd

— master kyuubi (@macchiatoooowww) April 30, 2024

I’m actually thinking now that someone is afraid that SEVENTEEN might surpass FML’s success now coz wdym there’s no premiere and the albums are not yet delivered to physical stores in sokor

— travis scat’s gf (@starangiseon) April 29, 2024

Didn’t gave us premiere link for Maestro MV like other artist and also basically under stocked 17 Is Right Here Albums at K stores HYBE AND PLEDIS GO BURN IN HELL PLS STOP SABOTAGING SEVENTEENpic.twitter.com/E9DsNhWhjg

— Jan♡ ¹⁷ ᴵˢ ᴿᴵᴳᴴᵀ ᴴᴱᴿᴱ (@carat29star) April 29, 2024

I DONT CARE IF HYBE BUILDING IS BURNING! I WANT THIS COMEBACK TO BE SUCCESFUL! SEVENTEEN ALBUMS NOT IN STORE. YOUTUBE PREMIERE LINK NOT EVEN POSTED!SABOTAGE! @HYBEOFFICIALtwt

— ꧁𝐑𝐞𝐬𝐩𝐥𝐞𝐧𝐝𝐞𝐧𝐭 𝐆𝐲𝐮 ᰔᩚ 𝓔𝓽𝓲𝓮𝓷𝓷𝓮 (@resplendentGYU) April 29, 2024

hybe can buy the whole industry and media for their other groups but can’t give svt a yt premiere and properly stock the albums on the day of release? https://t.co/Wa21hpHQ4t

— ale ◠‿◠ (@hoshijashy) April 29, 2024

At the same time, Korean CARATs have voiced their discontent and vexation towards SEVENTEEN, citing various incidents that they believe to be deceitful and disregardful towards their fandom.

Among the grievances raised were past controversies, including dating rumors and gift controversies, as well as discontent over the group’s tour announcement and their choice to mark their 9th debut anniversary in Japan.

There is a growing demand from fans for all 13 members of SEVENTEEN to fulfill their military service, with many expressing feelings of betrayal and disappointment. Fans believe that the group should acknowledge their controversies and prioritize their Korean fanbase.