A recent disclosure from a key member of SM Entertainment has caused shockwaves throughout the K-pop world, revealing information about HYBE Labels.
The parent company of HYBE Corporation, the agency of BTS, made a deliberate effort to hire a significant number of employees from SM.
Exploring the Industry
The thread “HYBE contacted a lot of SM employees”appeared on the popular Korean forum Instiz on May 3, quickly gaining recognition from both fans and industry insiders.
The statements from an unidentified employee at SM Entertainment, who spoke with CBS No Cut News, were referenced in the thread, revealing insights into HYBE’s ambitious recruitment strategies targeted towards SM employees.
The recent disclosures by the core worker have illuminated HYBE’s continued fascination with SM’s pool of talented individuals, declaring,
“It’s not new that HYBE paid close attention to SM. Among long-term employees here, not a single one hasn’t been scouted by HYBE. Everyone has received an offer from them.”
The occurrence of this phenomenon was observed to be especially common in departments that prioritize talent development and production.
Netizens’ Reactions
The announcement of HYBE’s recruitment campaign has caused confusion among numerous Korean internet users, with some questioning what they see as an excessive focus on SM Entertainment.
This feeling is further intensified by previous reports stating that HYBE has been actively pursuing a significant share in SM and by statements made by HYBE’s founder Bang Si-hyuk, who has expressed a determination to surpass the success of aespa, a renowned girl group under SM.
Below are a few responses from online users:
- “Just why is HYBE so obsessed with SM?”
- “Min Hee-jin was from SM, and NCT’s manager also moved to HYBE. They have so many SM staff now.”
- “Well, this is understandable though; a new company will obviously want experienced employees.”
- “It seems like HYBE doesn’t care about discovering new talents”
- “They just want the ones already established.”
Expansion Plans for HYBE
The recruitment effort is being viewed in the larger scope of HYBE’s ambitious goals for growth, which include not only acquiring talent, but also making strategic moves to establish themselves as a key player in the entertainment industry.
The company’s actions have ignited conversations about the interplay between competition and collaboration in the fiercely competitive world of K-pop.
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