HYBE’s Media Campaign Against NewJeans: A Closer Look at the Sabotage Articles

The Korean forum “theqoo”published a topic titled “HYBE Starts Erasing NewJeans”on May 13, which quickly gained attention with nearly 50,000 views and over 300 comments in less than an hour.

Specifically, the subject encompassed a number of articles criticizing NewJeans, ranging from claims that ILLIT has overtaken NewJeans to reports of NewJeans’ severely damaged brand image.

Moreover, an article also described NewJeans as “older sisters”(unnies), implying that they are trying to portray NewJeans as being older than ILLIT.

After reading the titles of these articles, numerous netizens expressed their frustration and accused HYBE of engaging in dirty media tactics against NewJeans. They labeled the articles as “sabotage”.

Here are a few comments from internet users:

Is NewJeans the “older sisters”since their average age is lower compared to ILLIT’s average age?
Such dirty media play
Even if you attempt to remove NewJeans, do you honestly believe you can substitute them with a fake product? Do you truly think the general population is gullible?
Ugly action, I hope HYBE collapse soon
Wow, so HYBE has been reduced to such a dirty level

Theqoo and Krb were the sources for the information.