HyunA’s Comeback After 2 Years: Controversy Over Intimate Scenes Being Overlooked by the Public?

After a period of almost 2 years without any new music, “The Sexy Icon of Kpop” – HyunA, made her official comeback with the EP “Attitude” and the lead single “Q&A” . This marks her first release under the management of her new agency, At Area, following her departure from PSY’s P Nation in August 2022.

Despite her previous energetic music style, HyunA’s latest comeback showcases a more subdued tone. The music video features intimate moments between HyunA and her male co-star, portraying them as a loving couple. The climax of the video is a passionate poolside kiss between HyunA and her co-star.

Despite HyunA’s return after a two-year hiatus, it appears that neither the general public nor K-pop fans are impressed.

Despite its release, “Q&A”has not managed to make a significant impact on Korean music charts, with only reaching #132 on Genie. Additionally, the MV for the song failed to reach 100 thousand YouTube views within 5 hours of its release, which is a concerning indication. The only noteworthy accomplishment of HyunA’s comeback thus far is her album’s 1st-day sales, which totaled 10,372 copies – the highest among all of her previous albums.

💖Queen Hyuna💖 Comeback after 2 years with [Attitude]! Sensuous music and visuals that you can’t help but fall in love with😮 HyunA (HyunA) – Q&A (Official MV)OUT NOW!

— Stone Music Entertainment Stone Music Entertainment (@StoneMusicEnt) May 2, 2024

Despite some opinions stating that HyunA’s current music is an improvement compared to her time under PSY’s company, it may not necessarily align with the general public’s preferences. Additionally, her signature high-pitched vocals are noticeably absent in this song, making it difficult for some to identify it as a typical “HyunA track”.

The following are comments from internet users:

Despite not offering anything innovative or exciting, each MV features repetitive scenes of two individuals embracing and kissing, making it uneventful. However, the music is satisfactory, though it may not align with my personal preferences, it appears to be average.
The song is not necessarily “bad,”but it comes across as generic.
It appeared as if someone else was singing because HyunA’s distinctive tone was absent.
The music itself is better than what she released under PSY. However, since there’s no shock factor, it just passes through the ears without any impact.

Origin: K14