HyunA’s Comeback and Controversial Music Video for ‘Attitude’ Raise Concerns + ‘Q&A’ Struggles on Music Charts

HyunA, often referred to as “The Sexy Icon of Kpop,”has finally returned to the music scene after a break of almost two years.

Her recent release of the EP “Attitude”and its lead single “Q&A”signify her comeback, as well as her debut with the management agency At Area after leaving PSY’s P Nation in August 2022.

The ‘Gentle’ Comeback: Exploring Intimate Scenes and Evolving Music Styles

HyunA’s most recent comeback differs from her previous vibrant music style with a more “gentle”approach.

The music video for “Q&A”showcases several intimate moments between HyunA and her male co-star, ultimately leading to a passionate kiss in a pool setting.

Public Response: Charts, Views, and Sales

Despite the high expectations for her return, HyunA’s comeback has not generated the anticipated excitement from both the general public and K-pop fans.

💖Queen Hyuna💖 Comeback after 2 years with [Attitude]! Sensuous music and visuals that you can’t help but fall in love with😮 HyunA (HyunA) – Q&A (Official MV)OUT NOW!

— Stone Music Entertainment Stone Music Entertainment (@StoneMusicEnt) May 2, 2024

Despite its release, “Q&A”was unable to achieve significant success on Korean music charts, reaching only #132 on Genie. Furthermore, the music video struggled to gain over 100 thousand views on YouTube within five hours, indicating a worrisome trend.

Despite this, her first-day album sales were still impressive, with 10,372 copies sold, making it her highest-selling album to date.

Netizens’ Opinions: Critiques and Comparisons

Some netizens have shared differing views on HyunA’s recent music project.

Despite acknowledging an improvement in her music quality since leaving PSY’s company, some also point out a disconnect with the public’s preferences.

Despite HyunA’s signature high-pitch voice being absent in “Q&A”, it has become a subject of debate as some have commented that the song sounds generic and lacks impact.

The following are selected portions from the comments of netizens:

“She doesn’t bring anything new or refreshing. Every MV is just scenes of two people hugging and kissing, it’s bland! But the music is okay, just not my taste, so it seems ordinary.”

“There’s nothing ‘wrong’ with the song, but it sounds too generic.”

“It sounds like someone else is singing since HyunA’s signature tone was missing.”

“The music itself is better than what she released under PSY. However, since there’s no shock factor, it just passes through the ears without any impact.”

The return of HyunA after a two-year hiatus has generated conversations among both fans and critics. Although her album sales demonstrate the continued support of her loyal fan base, the mixed reception and critiques imply a necessity for her to evolve and align with current musical trends.