ILLIT’s Iroha Crying: Connection to HYBE Controversies Explained

ILLIT Makes a Comeback Amid Controversy

October marked a significant return for the girl group ILLIT with their new album titled I’ll Like You, showcasing the lead track “Cherish (My Love).”Following the album’s release, the group engaged in various promotional activities, including a recent appearance on KBS’s popular program Idol 2D1N, where they enjoyed a much-needed retreat.

this being filmed while everything was going on and while illit was getting massive hate 😞😞 iroha saying that she’s been so happy for the whole day and all the staff were nice to them i just want to end it all pic.twitter.com/Um9cmwKPkU https://t.co/guJsPRCqWz

— 🌬️ (@mokaburger) November 3, 2024

A Heartwarming Episode on Idol 2D1N

In the November 3 episode, viewers were treated to the group’s lighthearted moments, filled with games and laughter. However, a poignant reflection during dinner revealed the emotional layers beneath their cheerful facade. Iroha displayed vulnerability as she became tearful while listening to her bandmate Yunah, who provided her with comfort and support.

Emotional Resonance Amid Backlash

Iroha expressed gratitude for the kindness shown by the show’s staff, noting how the experience brought her genuine joy. Her tears resonated deeply with fans, drawing a poignant connection to the backlash ILLIT has faced due to controversies involving their management, HYBE. Tensions escalated following disputes between HYBE and former ADOR CEO Min Hee Jin, along with accusations regarding alleged plagiarism by the group NewJeans. Consequently, ILLIT has become a target for increased scrutiny and criticism.

Profile of HYBE’s Newest Girl Group – ILLIT

Challenges for “Cherish”

Inspired by their earlier successes, ILLIT’s “Cherish”was strategically released to enhance visibility on the Korean music charts. The release pattern mirrored their debut hit “Magnetic,”aiming to spark a viral moment on platforms like TikTok—especially by featuring a catchy chorus.

Mixed Reception and Chart Performance

Despite these strategic efforts, the reception for “Cherish”has not met expectations. The song has unfortunately dipped to the 85th spot on the Melon charts, and it has emerged with negligible impact on TikTok, leading to the absence of any significant trends or viral challenges associated with it.

Public Attention Shift

A number of netizens have speculated that the recent controversies may have overshadowed ILLIT’s comeback, causing the group to fall under public scrutiny and leading to a decline in interest.

For more insights, check out the original article on KBIZoom for comprehensive coverage on ILLIT and their recent developments.

Source & Images