ILLIT Makes a Splash with New Mini Album and Controversy
In October 2024, the K-pop group ILLIT excitingly marked their return with the launch of their second mini album, titled I’ll Like You. The release is highlighted by the catchy title track “Cherish (My Love),” which has already gained significant traction among fans. To complement their album, ILLIT also unveiled a vibrant music video for their B-side track, “Tick-Tack.”
Exploration of Young Love in “Tick-Tack”
The Korean rendition of “Tick-Tack” encapsulates the delightful yet nerve-wracking experience of a school crush. Its lyrics effectively resonate with the youthful uncertainties associated with first love:
*” Oh, oh, my God, you’re looking at me againThe coolest mode click, clickWhat’s it like? I’m hanging out with youWhat kind of day do you like?
Keep the childish stuffIn the closetIf I crumple it upWill you like me?Worried, worried, sighTick-tack, ti-tack thumpIt’s noisy, my heart” *
Exciting English Adaptation with Ava Max
Fans were eagerly anticipating an English version of the track, which was released on November 22 and features the acclaimed American pop sensation Ava Max. Titled “Baby, It’s Both (Tick-Tack English Ver.),” this adaptation takes a different approach by diving into the complexities of love-hate relationships, contrasting sharply with the carefree essence of its Korean predecessor.
“Oh, I love you, I hate you, baby, it’s bothTell me that you need me, never mind, don’tI love you, I hate you, leave but don’t goI don’t want you near me, baby, come closeYou kill me but you keep me breathingYou’re giving me confusing feelingsOh, I love you, I hate you, baby, it’s bothLike tick-tack, ti-tack, tick, tack-ta-tick, tack”
Backlash Over Lyrics
Despite the new perspective brought by the English version, controversy erupted surrounding certain lyrics that some fans felt carried understandably inappropriate suggestions. These sentiments were intensified by the identities of several group members, such as Wonhee (17) and Moka (16), leading to discomfort among fans regarding the thematic content:
“Gotta, gotta cut you outGotta, gotta touch you nowGotta, gotta make up, up, up my mindOh, oh, my God” – Iroha
“Oh, you wanna make me screamYou’re so good at thatWanna pull you closeAnd then push you right back” – Wonhee
Controversy and Backlash
This situation has prompted a mixed response among their fanbase, with critiques surfacing concerning the suitability of such lyrical themes for both the artists and their audience. Furthermore, the controversy was compounded by Ava Max’s political views that support Israel, prompting a faction of fans to initiate a boycott against the song. Meanwhile, ILLIT’s management, Belift Lab, has yet to release an official statement addressing the rising concerns.
ILLIT’s Ongoing Struggles with Scrutiny
This incident is not the first for ILLIT, as the group has previously faced scrutiny for various reasons, including allegations of stylistic imitation of fellow K-pop group NewJeans and even backlash due to individual members’ comments. As ILLIT navigates these turbulent waters, the implications of public opinion on their burgeoning success remain to be seen.
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