Insights from Big Hit’s Ex-Head of PR & Crisis Management: K-Netizens Weigh In

They wrote, “Today, I had a brief Zoom call with the team from the U.S. PR agency I collaborated with when BTS first entered the American market. Despite moving on to different companies, they remain such good people.

During a time when many K-pop artists struggled with U.S. promotions, BTS was also aiming to break into the U.S. market. I was the only one reaching out, and this agency uniquely recognized their potential, which instilled a deep affection for them in me. From that moment on, BTS started appearing on U.S. TV shows and achieved consistent success… However, once things improved, the agency was discarded for various reasons, including preferences of certain individuals.

They all inquired, ‘What’s happening with HYBE these days? What’s up with Bang (Bang Si-hyuk)?’ I simply replied, ‘I don’t know either.’

I believe those who are blinded by success and fail to appreciate what they have will ultimately encounter failure.

There’s considerable chatter surrounding NewJeans‘ livestream. Those currently at HYBE or connected to the company are likely hesitant to speak on it. I asked a few contacts, and they chose to remain silent.

The entertainment industry has expanded significantly, and when an owner attempts to transform or diversify into a different business, challenges arise. Do we really need to evolve music into a broader culture, or even more?

Having worked with Bang, I understand his character, and although he may have changed over the years, the overall essence remains the same. It’s unfortunate about NewJeans.”

An article on theqoo about this topic gained nearly 70,000 views as of the morning of September 13th. Below are some comments from Korean netizens.

– This company is so disappointing; I hope it fails quickly.

– I hope all the artists under HYBE will leave…

– As a fan of one of the artists, I’d be anxious, worrying that my idol might end up in a similar situation one day.

– They are neglecting all the key individuals who worked hard and contributed to their success. Fans should probably pray for their idols’ safe exit.

– I was shocked to learn that BTS didn’t even have a lawyer when they first renewed their contract… Honestly, the major revenue generators and bigger groups that profit from tours probably can’t manage to escape. The moment someone tries to leave, they may face severe consequences.

Source: theqoo

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