Meta’s AI Studio will provide users with the ability to generate their own AI avatars and assist creators in enabling their chatbots to engage with their audience.
Meta, the parent company of Instagram, has made an announcement regarding the release of AI Studio. This tool is powered by Llama 3.1 large language model (LLM) and is now accessible to users in the United States. With AI Studio, users can design their own AI avatars or personalized AI characters.
The company announced in a blog post that creators and business owners will now have the ability to use these avatars to engage with their followers or clients on their behalf. These bots can directly respond to fans in chat threads and reply to comments on the creator’s account.
“The Meta blog post went on to explain that creators have the option of developing an AI as an extension of themselves, in order to respond to frequently asked questions and story replies. This can assist them in reaching a larger audience.”
The post elaborates that users have the option to either select from a diverse range of prompt templates or create their own AI from scratch. This AI can assist with tasks such as teaching cooking, providing Instagram captions, and generating memes for entertainment purposes.
These AI avatars can be easily created either by directly visiting ai.meta.com/ai-studio or by using the Instagram app on your smartphone.
In addition, Meta provides a content creation wizard that guides users in crafting a character, choosing a name, adjusting its personality and tone, and creating a tagline for it.
After completing the process, this avatar can be easily shared for others to find and communicate with on popular platforms such as Instagram, Messenger, WhatsApp, and the internet. Moreover, Meta has developed an 18-page “AI Studio Handbook”to assist users in maximizing their digital avatar experience.
The statement also clarifies that creators have the ability to personalize their AI by taking into account factors such as their Instagram posts, preferred topics, and desired links to be shared. Additionally, creators have the option to enable or disable auto-replies, as well as determine the recipients of their AI’s responses.
In order to make it clear to followers that they are interacting with an AI character and not their favorite creator, all responses from creator AIs are explicitly marked as such.
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