Is BLACKPINK Rosé’s “APT.” the Latest Banned Song for Students During Exams?

On October 18, the new track “APT.” was launched and swiftly dominated the local music charts, including Melon and Genie, while also securing the top position on daily Spotify charts for both the Global and U.S. markets. Additionally, it clinched the number one spot on iTunes’ “Top Songs” chart across 40 different regions.

In an impressive feat, Rosé made her mark as the first Korean female solo artist to lead the U.S. Spotify chart as well as the Global Spotify Daily Top Songs chart. Within just five days of its release, by the afternoon of October 23, the music video for “APT.” had achieved a remarkable milestone of over 100 million views.

The inspiration for the song stems from the well-known “Apartment Game” popular in Korea. Rosé shared, “The ‘Apartment Game’ is one of my all-time favorites—it’s straightforward, enjoyable, and an excellent way to uplift the spirits. One night in the studio, I introduced it to the team, and while we were engaged in the game together, the concept for the song began to take shape. Bruno Mars later joined us, and we finalized the track collaboratively.”

“APT.” has rapidly taken over social media platforms, YouTube, and short video channels. In tandem with the song’s success, the “Apartment Game” has captured the interest of K-pop enthusiasts globally, with many sharing videos of themselves participating in the game. Notable K-pop figures such as BTS’s J-Hope, IVE’s An Yujin, and LE SSERAFIM’s Kazuha and Kim Chaewon have also shared choreography videos, enhancing the excitement surrounding the song.

Thanks to its catchy melody, “APT.” has quickly been dubbed the newest “forbidden song” for students preparing for exams. Underneath the music video, comments vary from “What a surprising vibe,” to “They’ve made a catchy song out of a drinking game, and it works!” , and “It’s incredibly addictive.” Fans have expressed sentiments like, “I’ve been playing this on repeat for days and I’m not tired of it” and “This could be trouble—after a week, and I can’t stop rewatching it.”

Source: Daum

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