Is HYBE Causing Problems for Their Artists? NewJeans Comeback in Question

The K-pop community was filled with excitement on May 24th when NewJeans finally released their highly-anticipated album and the music video for their single “How Sweet.”

Despite the initial intent for a celebration of creativity, the event quickly became embroiled in controversy when allegations of plagiarism emerged, sparking doubts about HYBE’s potential role in sabotaging the group’s comeback.

Shortly after the release of the song, a video was uploaded online which featured a portion of “How Sweet”and also included segments from two other songs, claiming that the song was plagiarized.

https://www.youtube.com/watch?v=YqGHC92ucMw

NewJeans – How Sweet 비교 Midnight Fusic – Summer Love / Karencitta – F.U.I.L.Y (https://www.youtube.com/watch?v=YqGHC92ucMw)

The video sparked a discussion among netizens as it highlighted similarities between Midnight Fusic’s “Summer Love”and Karencitta’s “F.U.I.L.Y.”The creator of the video also brought up Min Hee Jin’s past accusations of plagiarism against groups like ILLIT, adding to the ongoing controversy.

The rapid appearance of the video following NewJeans’ debut aroused doubts among internet users, as numerous individuals accused HYBE of deliberately instigating the plagiarism allegations in order to impede the group’s return. Various comments on social media expressed skepticism.

Youtube Channel (Photo : Youtube (SS capture))

“Is the account owner HYBE?””Wow, it has only been a few hours, I knew (HYBE) would do something like this.””According to your logic, you are saying that the other two songs in this video plagiarized each other, am I right?””This is why HYBE only made 2900000000 last year. Pathetic HYBE.”

Despite certain fans dismissing the allegations as misinformation and casting doubt on the authenticity of the video, there were those who voiced worry over the potential consequences for NewJeans’ good name.

A post shared by instagram

One user remarked, “It’s not even similar to begin with… For there to even be a debate, the evidence should be as strong as LE SSERAFIM and ILLIT’s own plagiarism.”

Upon further examination, fans couldn’t help but notice the suspicious nature of the YouTube account responsible for posting the video titled “tearnot.”Its sole focus on exposing NewJeans’ alleged plagiarism raised questions and the account’s name, bearing a striking resemblance to LE SSERAFIM’s fandom name “FearNot,”only added to the intrigue surrounding the ongoing drama.