Recently, Lee Min-ho returned to television with the K-drama “When the Stars Gossip.” However, his comeback has sparked a wave of negative attention, leading to concerns about a possible crisis in his career.
Focus on “When the Stars Gossip”: A 50 Billion Won Production
Upon its announcement, “When the Stars Gossip” was marketed as a high-profile television project, boasting a staggering budget of 50 billion won (around 34 million USD). It features an impressive lineup of talent, from revered directors to A-list actors, all prominent figures in the South Korean entertainment landscape.
The series premiered in a prime time slot on tvN and was heavily promoted by Netflix, leading many to believe it was poised for success. However, audience reception has been disappointing.
The inaugural episode captured a mere 3.324% viewership, which was below the initial ratings of all other weekend dramas aired on tvN in 2024. By its second week, the ratings plummeted to under 3%, with the lowest point dropping to an astonishingly low 2.237%. Such figures are particularly disheartening for a show featuring a star-studded cast, especially on a popular weekend slot.
Lee Min-ho’s Attempt at Reinvention
In “When the Stars Gossip,” Lee Min-ho aimed to redefine his public image, stepping into the shoes of a less affluent, playful character that deviated from his typical portrayal of rich, arrogant male leads.
Nonetheless, many critics suggest that his performance has been overshadowed by his co-stars, particularly noting that his chemistry with Gong Hyo-jin lacks the expected spark. Additionally, his often-acclaimed looks seem underutilized in this production.
The series was a bold gamble for its creators, considering that space-themed dramas rarely captivate Korean audiences. Esteemed actors like Bae Doona, Gong Yoo, Kim Tae-ri, and Song Joong-ki have experienced lackluster results in similar genres, evident in productions such as “The Silent Sea” and “Space Sweepers.”
Furthermore, many viewers have criticized “When the Stars Gossip” for its convoluted plot and excessive scenes focusing on relationships, prompting speculation about why Lee Min-ho would agree to such a script.
A Decade Without a Defining Role
Even prior to “When the Stars Gossip,” Lee Min-ho faced challenges in cementing his status in the acting sphere. While he remains a top choice for endorsements and variety shows, his television dramas have often underperformed. His most notable project over the past ten years is likely “The Legend of the Blue Sea,” followed by a series of shows that failed to leave a lasting impact.
Notably, “The King: Eternal Monarch” achieved modest success internationally through Netflix, despite lower ratings in South Korea. Meanwhile, “Pachinko” represented a distinct facet of Lee Min-ho’s abilities, but since it primarily targeted Western audiences, it did little to enhance his reputation within Asia. Additionally, his role in “Pachinko” wasn’t central, limiting its effect on his overall standing.
Is Lee Min-ho’s Career Facing a Genuine Crisis?
The concise answer is “not exactly.”
For a more nuanced perspective, despite the underwhelming domestic performance of “When the Stars Gossip,” the show is gaining traction globally, likely leveraging Lee Min-ho’s worldwide popularity. Moreover, the actor has shown advancements in his craft, successfully rejuvenating his image in dramas and receiving accolades for his work, particularly with “Pachinko.”
While Lee Min-ho’s career trajectory may seem stagnant, perhaps it signifies a deliberate pause for personal growth rather than a relentless chase for commercial success.
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