On the afternoon of April 29, SEVENTEEN and IVE both returned with their new comebacks at the same time.
On April 29 at 6 PM (KST), the K-pop world was buzzing with excitement as SEVENTEEN and IVE both made their highly anticipated comebacks on the same day.
Notably, SEVENTEEN celebrated their 9th anniversary with the release of their anthology album “Best Album: 17 Is Right Here.”At the same time, Starship’s newly debuted girl group, IVE, made a comeback after a hiatus of over six months with their EP “IVE SWITCH.”The highly anticipated competition between these two groups has captured the interest of the public, bringing even more excitement to the music chart and album scene.
SEVENTEEN’s upcoming “Best Album: 17 Is Right Here”will consist of their previously released title tracks, as well as four new songs, as announced before.
“Among them, the title track “MAESTRO”stands out. It captures the essence of SEVENTEEN’s nearly decade-long journey, incorporating familiar sounds that will resonate with fans who have been following their music.”
As revealed by Woozi, the member in charge of composing and producing SEVENTEEN’s entire discography, “MAESTRO”is a fusion of 7 tracks, including their debut single “Adore U,””Oh My,””Aju Nice,””Fear,””Cheers,””Rock With You,”and “Super.”
“MAESTRO”is a high-energy RnB dance track that captivates listeners with its upbeat piano melodies and strong beats. This song showcases a new musical direction for SEVENTEEN, taking fans by surprise with its unpredictable transitions. The infectious chorus is sure to leave a lasting impression before transitioning to a percussion-driven outro, setting the stage for a standout dance break that will be showcased in the music video and live performances. Once again, Woozi’s musical talent continues to impress fans.
SEVENTEEN conveys their unwavering determination to succeed, despite having been in the industry for a decade, by urging for the gathering of diverse individuals to lead and become top trendsetters in their own world.
Ever since its teasers were released, the “Maestro” MV has captured a great deal of attention. SEVENTEEN, in collaboration with the production team, spared no expense in creating elaborate CGI scenes reminiscent of science fiction films, all in service of the concept of “fighting against AI”. The group’s intense stares and fierce fight scenes against the forces of “subverting mainstream art”embody the mysterious and dark side of SEVENTEEN, while also treating viewers to a visually stunning display reminiscent of blockbuster movies. Undoubtedly, the production of this MV came at a considerable cost.
Furthermore, this release by SEVENTEEN also highlights their prowess in choreography. The inclusion of tap dance in the dance segments never fails to impress fans, who are in awe of the group’s exceptional footwork despite being idols for nine years. Even though the entire “MAESTRO”stage was unveiled during the two Follow Again to Seoul concerts over the weekend, the group’s choreography continues to amaze audiences with its challenging and intricate moves.
IVE transforms into Oriental goddesses in the new music video
For their upcoming comeback, IVE will be promoting two songs from their latest album “IVE SWITCH”titled “HEYA”and “Accendio”.
The “HEYA”MV has been released, showcasing IVE’s musical abilities. The song features a pop remix with a catchy melody, making a lasting impact with its chorus and strong rap verses that highlight the individual strengths of each member.
IVE has captivated viewers with their MV, seamlessly blending delicate Oriental influences with modern elements. The members take on the roles of “goddesses”, incorporating traditional elements such as folding fans, decorative patterns, backgrounds, and costumes into the video. This creates a dreamy, innocent, and cheerful world within the mirror box.
The members of IVE undergo a transformation into Oriental goddesses, infusing traditional elements into the MV.
Despite SEVENTEEN’s dark and mysterious concept, IVE’s color scheme is filled with bright and poetic tones, making it the perfect fit for a summer feel. The choreography is thoughtfully crafted to complement the energetic remix, suiting the summery atmosphere. The highlight of the music video is the members’ ever-evolving visuals, adding to the overall sophistication of the production.
SEVENTEEN outperforms IVE in terms of accomplishments (Preliminary evaluation)
As SEVENTEEN, a leading 3rd generation boy group, faced off against IVE, a powerhouse of the 4th generation K-pop scene, fans eagerly awaited the outcome of their chart showdown.
Currently, SEVENTEEN is in the lead compared to IVE, with their title track “MAESTRO”debuting at #8 on MelOn’s top 10. The song’s positions on iChart are also encouraging, as it landed at #13 on Genie and #6 on Bugs.
SEVENTEEN’s digital music rankings continue to rise and have reached the top of the Flo charts within just 2 hours of release. Additionally, the 3 other new songs from their album “Best Album: 17 Is Right Here”have also made their way into the top 100 on MelOn. On YouTube, the MV for SEVENTEEN’s latest release reached 1 million views in just 50 minutes.
Meanwhile, IVE has released their new album “Switch”today, April 29, and their song “HEYA”has debuted at #13 on MelOn 100, #10 on Genie, and #3 on Bugs. The music video for “HEYA”has already reached over 625 thousand views, and the girl group has sold over 700 thousand copies of their album within the first hour. IVE is closely monitoring the success of their new album.
IVE has gained a reputation for being a group that perseveres for the long term, and their music rankings are anticipated to experience a sharp increase, especially following promotional performances and personal interactions with Zico and Jennie. Currently, the duo holds the Realtime All-Kill title with their collaborative track “SPOT!”
Additionally, SEVENTEEN continues to break records in terms of revenue with their latest album, “17 Is Right Here”, selling 2 million copies in just 3 hours upon its release.
SEVENTEEN has made history in the K-pop industry by being the first artist to have three consecutive albums each sell over 2 million copies on the first day of their release. These albums, “FML”, “Seventeenth Heaven”, and their latest “Best Album: 17 Is Right Here”, were released back-to-back.
The group shocked everyone by pre-ordering 3 million copies of their album on April 19th, which was 10 days before their comeback.
The Korean media is astounded by SEVENTEEN’s album sales potential, considering that their anthology album “Best Album: 17 Is Right Here”mainly features old tracks and has a higher price point compared to their previous releases. Despite this, it is evident that the group is able to maintain consistency in their success.
K14 is the source.
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